M&A Deal Summary

Exeter Street Capital Partners Acquires Persona

On January 4, 2022, private equity firm Exeter Street Capital Partners acquired business services company Persona

Acquisition Highlights
  • This is Exeter Street Capital Partners’ 2nd transaction in the Business Services sector.
  • This is Exeter Street Capital Partners’ 2nd transaction in the United States.
  • This is Exeter Street Capital Partners’ 1st transaction in South Dakota.

M&A Deal Summary
Date 2022-01-04
Target Persona
Sector Business Services
Buyer(s) Exeter Street Capital Partners
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Brown Gibbons Lang & Co. (Financial)
Benesch, Friedlander, Coplan & Aronoff (Legal)

Target

Persona

Watertown, South Dakota, United States
Persona is a provider of commercial signage and lighting solutions to the hospitality, restaurant, convenience store, and corporate image sectors. Its turnkey solutions include in-house design and engineering, site- and permit-planning, start-to-finish project management, and three state-of-the-art production facilities centrally based in South Dakota. Persona was founded in 1980 and is based in Watertown, South Dakota.

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Buyer(S) 1

Buyer

Exeter Street Capital Partners

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2014
Size Small
Type Sector Agnostic
DESCRIPTION

DEAL STATS #
Overall 2 of 4
Sector (Business Services) 2 of 2
Type (Buyout (LBO, MBO, MBI)) 1 of 1
State (South Dakota) 1 of 1
Country (United States) 2 of 4
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-04 Triangle

Baltimore, Maryland, United States

Triangle is a provider of commercial signage, lighting, and facility service solutions. Its turnkey solutions include in-house design and engineering, site-and permit-planning, start-to-finish project management, and state-of-the-art production facilities. Triangle was founded in 1931 and is based in Baltimore, Maryland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-09 Yebo Group

Tustin, California, United States

Yebo Group is a specialty packaging converter that provides wide-ranging solutions for the graphic packaging needs of customers in markets such as specialty retail, cosmetics, medical, promotional, agriculture and food service. Yebo’s diverse, fiber-based capabilities include folding carton, corrugated, and rigid/turned-edge boxes, as well as commercial printing. Yebo Group was founded in 2008 and is based in Tustin, California.

Buy -
Mergr

Product

Company

Legal