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  6. Excel Impact Acquires AgileRates

M&A Deal Summary

Excel Impact Acquires AgileRates

On June 1, 2020, Excel Impact acquired insurance company AgileRates

Acquisition Highlights
  • This is Excel Impact’s 1st transaction in the Insurance sector.
  • This is Excel Impact’s 1st transaction in the United States.
  • This is Excel Impact’s 1st transaction in Florida.

M&A Deal Summary
Date 2020-06-01
Target AgileRates
Sector Insurance
Buyer(s) Excel Impact
Deal Type Add-on Acquisition

Target

AgileRates

Tallahassee, Florida, United States
AgileRates is a fast-growing performance marketing company that connects insurance companies with qualified, high-intent insurance seekers in real-time. Leveraging their primary brand, AgileRates.com, the company generates and places the consumer with the best insurance carrier, agency, or local agent that best fits the consumer’s insurance needs. AgileRates’ platform allows agencies of all sizes to tap into its marketplace of insurance shoppers and target ideal customers on a performance basis. AgileRates was formed in 2017 and is based in Tallahassee, Florida.

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Buyer(S) 1

Buyer

Excel Impact

North Miami, Florida, United States
Category Company
Founded 2013
Sector Insurance
DESCRIPTION

Excel Impact is an online advertising and customer acquisition firm with a focus on the insurance industry. The company specializes in lead generation with a deep focus on Medicare, Health, and Life insurance. It owns and operates several premium sites, such as Medigap.com, BurialInsurance.com, and HealthPlanRate.com. Excel Impact was formed in 2013 and is based in North Miami, Florida.

DEAL STATS #
Overall 1 of 1
Sector: Insurance M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1
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