M&A Deal Summary

Everyday Health Acquires DoctorDirectory.com

On November 19, 2014, Everyday Health acquired digital media company DoctorDirectory.com

Acquisition Highlights
  • This is Everyday Health’s 1st transaction in the Digital Media sector.
  • This is Everyday Health’s 5th transaction in the United States.
  • This is Everyday Health’s 1st transaction in North Carolina.

M&A Deal Summary
Date 2014-11-19
Target DoctorDirectory.com
Sector Digital Media
Buyer(s) Everyday Health
Deal Type Add-on Acquisition

Target

DoctorDirectory.com

Asheville, North Carolina, United States
DoctorDirectory.com, Inc. is a privately-held, multi-channel pharmaceutical marketing services company headquartered in Asheville, NC. DoctorDirectory provides marketing solutions and extended reach via multichannel non-personal promotion for pharmaceutical brands. DoctorDirectory has access to a large percentage of U.S. prescribers to provide those healthcare professionals the opportunity to participate in market research and other programs that help shape the healthcare industry through digital and traditional channels.

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Buyer(S) 1

Buyer

Everyday Health

New York, New York, United States
Category Company
Founded 2002
Sector Digital Media
Employees560
Revenue 249M USD (2016)
DESCRIPTION

Everyday Health, Inc. is a provider of digital health marketing and communications solutions. Everyday Health attracts a large and engaged audience of consumers and healthcare professionals to its premier health and wellness properties, and utilizes its data and analytics expertise to deliver highly personalized content experiences and efficient and effective marketing and engagement solutions. Everyday Health enables consumers to manage their daily health and wellness needs, healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payers and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes. Everyday Health's content and solutions are delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media.

DEAL STATS #
Overall 5 of 10
Sector (Digital Media) 1 of 3
Type (Add-on Acquisition) 5 of 9
State (North Carolina) 1 of 1
Country (United States) 5 of 9
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-24 EQAL

Santa Monica, California, United States

EQAL, Inc. is a media company that builds online communities around entertainment and consumer brands.

Buy $15M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-23 Cambridge BioMarketing Group

Cambridge, Massachusetts, United States

Cambridge BioMarketing is a provider of strategic launch and marketing solutions for orphan and rare disease products. Cambridge BioMarketing’s primary service offerings include: launch readiness support, digital strategy, market analytics, integrated marketing, patient identification and acquisition, medical affairs support, line extensions and patient retention and adherence programmes. Its customers are predominantly pharmaceutical and biotech companies.

Buy $33M
Mergr

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Company

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