M&A Deal Summary

Everyday Health Acquires Cambridge BioMarketing Group

On March 23, 2015, Everyday Health acquired business services company Cambridge BioMarketing Group for 33M USD

Acquisition Highlights
  • This is Everyday Health’s 1st transaction in the Business Services sector.
  • This is Everyday Health’s largest (disclosed) transaction.
  • This is Everyday Health’s 6th transaction in the United States.
  • This is Everyday Health’s 1st transaction in Massachusetts.
Investment Fate
  • Cambridge BioMarketing Group was divested to a consortium of strategic buyers in 2017 for 35M USD.

M&A Deal Summary
Date 2015-03-23
Target Cambridge BioMarketing Group
Sector Business Services
Buyer(s) Everyday Health
Deal Type Add-on Acquisition
Deal Value 33M USD
Advisor(s) Petsky Prunier LLC (Financial)

Target

Cambridge BioMarketing Group

Cambridge, Massachusetts, United States
Cambridge BioMarketing is a provider of strategic launch and marketing solutions for orphan and rare disease products. Cambridge BioMarketing’s primary service offerings include: launch readiness support, digital strategy, market analytics, integrated marketing, patient identification and acquisition, medical affairs support, line extensions and patient retention and adherence programmes. Its customers are predominantly pharmaceutical and biotech companies.

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Buyer(S) 1

Buyer

Everyday Health

New York, New York, United States
Category Company
Founded 2002
Sector Digital Media
Employees560
Revenue 249M USD (2016)
DESCRIPTION

Everyday Health, Inc. is a provider of digital health marketing and communications solutions. Everyday Health attracts a large and engaged audience of consumers and healthcare professionals to its premier health and wellness properties, and utilizes its data and analytics expertise to deliver highly personalized content experiences and efficient and effective marketing and engagement solutions. Everyday Health enables consumers to manage their daily health and wellness needs, healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payers and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes. Everyday Health's content and solutions are delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media.

DEAL STATS #
Overall 6 of 10
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 6 of 9
State (Massachusetts) 1 of 1
Country (United States) 6 of 9
Year (2015) 1 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-19 DoctorDirectory.com

Asheville, North Carolina, United States

DoctorDirectory.com, Inc. is a privately-held, multi-channel pharmaceutical marketing services company headquartered in Asheville, NC. DoctorDirectory provides marketing solutions and extended reach via multichannel non-personal promotion for pharmaceutical brands. DoctorDirectory has access to a large percentage of U.S. prescribers to provide those healthcare professionals the opportunity to participate in market research and other programs that help shape the healthcare industry through digital and traditional channels.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-11 Tea Leaves Health

Roswell, Georgia, United States

Tea Leaves Health LLC is a provider of a SaaS based marketing and analytics platform for hospital systems to identify and engage consumers and physicians. Tea Leaves Health LLC was established in 2011 and is based in Roswell, Georgia.

Buy -
Mergr

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