M&A Deal Summary

EveryAction Acquires Salsa Labs

On June 2, 2021, EveryAction acquired internet software and services company Salsa Labs from Accel-KKR

Acquisition Highlights
  • This is EveryAction’s 2nd transaction in the Internet Software and Services sector.
  • This is EveryAction’s 6th transaction in the United States.
  • This is EveryAction’s 1st transaction in Maryland.

M&A Deal Summary
Date 2021-06-02
Target Salsa Labs
Sector Internet Software and Services
Buyer(s) EveryAction
Sellers(s) Accel-KKR
Deal Type Add-on Acquisition

Target

Salsa Labs

Bethesda, Maryland, United States
Salsa Labs is a technology company that provides powerful fundraising, advocacy, marketing, and CRM software to nonprofit organizations helping them Engage and Change the World. Leveraging Salsa’s suite of easy-to-use tools, nonprofit customers of all types and sizes can truly communicate and manage relationships with their constituents across any channel including email, social, mobile, direct mail, and face-to-face. Salsa Labs was founded in 2003 and is based in Bethesda, Maryland.

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Buyer(S) 1

Buyer

EveryAction

Washington, District of Columbia, United States
Category Company
Sector Software
DESCRIPTION

EveryAction is a provider of Digital, Fundraising, and Organizing SaaS tools to nonprofits and progressive campaigns. EveryAction clients raise billions of dollars, send billions of emails, and recruit millions of supporters. Built and supported by nonprofit experts, EveryAction's tools allow nonprofits of all sizes to optimize interactions with supporters and prospects, leading to the best outcomes. EveryAction is based in Washington, District of Columbia.

DEAL STATS #
Overall 6 of 6
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 5 of 5
State (Maryland) 1 of 1
Country (United States) 6 of 6
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-12 GiveGab

lthaca, New York, United States

GiveGab is a provider of robust online fundraising, donor management, supporter engagement, Giving Days, and more. GiveGab’s Giving Days grows donations 10 times faster than any other giving channel and retain donors 3 times more. GiveGab was founded in 2011 and is based in Ithaca, New York.

Buy -

Seller(S) 1

SELLER

Accel-KKR

Menlo Park, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 19.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Accel-KKR is a private equity firm that seeks control and growth-oriented investments in middle-market technology companies. The Firm targets investments in public and private companies with revenues ranging from $15 to $150 million. Accel-KKR pursues transactions across multiple segments of the technology industry, including software, hardware and internet technologies, and IT enabled services. Accel-KKR's first fund was created in 2000 by Accel Partners and Kohlberg Kravis Roberts & Co. to invest in technology assets and businesses that were outside of each firm's core focus. Accel-KKR is based in Menlo Park, California.

DEAL STATS #
Overall 39 of 54
Sector (Internet Software and Services) 8 of 12
Type (Add-on Acquisition) 22 of 29
State (Maryland) 2 of 2
Country (United States) 31 of 44
Year (2021) 8 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-26 Paymentus

Charlotte, North Carolina, United States

Paymentus provides a unified, SaaS electronic bill payment and presentment, enterprise customer communication and self-service, and revenue management platform. Paymentus’ next-generation, real-time bill payment network continues to redefine the industry by providing strategic and innovative solutions that simplify, automate and streamline the bill payment and revenue management processes. The Company’s platform is capable of supporting a broad spectrum of industry segments including: utilities, municipalities, counties and governmental agencies, insurance, healthcare, financial services, property management and other commercial enterprises. Paymentus was founded in 2004 and is based in Charlotte, North Carolina.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-29 Sycurio

Surrey, United Kingdom

Sycurio is a provider of fraud prevention software necessary for companies to take secure customer payments over the phone. Sycurio technology masks the tones from a cardholder’s telephone and replaces them with an unrecognizable flat tone. Sycurio was founded in 2009 and is based in Surrey, United Kingdom.

Buy -
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