M&A Deal Summary

Evergage Acquires MyBuys

On January 30, 2018, Evergage acquired internet software and services company MyBuys from Magnetic Media Online

Acquisition Highlights
  • This is Evergage’s 1st transaction in the Internet Software and Services sector.
  • This is Evergage’s 1st transaction in the United States.
  • This is Evergage’s 1st transaction in California.

M&A Deal Summary

Date 2018-01-30
Target MyBuys
Sector Internet Software and Services
Buyer(s) Evergage
Sellers(s) Magnetic Media Online
Deal Type Divestiture

Target

MyBuys

San Mateo, California, United States
MyBuys, Inc. is a provider of product recommendations to e-commerce companies for deliver product recommendations on their websites and via email to millions of shoppers, utilizing online and offline data. MyBuys was founded in 2001 and is based in San Mateo, California.

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Buyer(S) 1

Buyer

Evergage

Somerville, Massachusetts, United States

Category Company
Sector Internet Software and Services
DESCRIPTION

Evergage, Inc. is a cloud-based platform delivers real-time personalization to more than 500 million Web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La, Tivo and Travelzoo.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1

Seller(S) 1

SELLER

Magnetic Media Online

New York, New York, United States

Category Company
Sector Internet Software and Services
DESCRIPTION

Magnetic is a digital technology company specializing in retargeting solutions that combine intent data with display advertising to power brand awareness and direct response campaigns. Magnetic uses billions of search data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend 96% of their time online – on news sites, blogs, e-commerce sites and social networks. Founded with a specialized focus on search retargeting, Magnetic’s advertising solutions also extend to site retargeting, and include advanced media optimization and buying and creative capabilities.


DEAL STATS #
Overall 1 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 2
State: California M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2018 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-20 MyBuys

San Mateo, California, United States

MyBuys, Inc. is a provider of product recommendations to e-commerce companies for deliver product recommendations on their websites and via email to millions of shoppers, utilizing online and offline data. MyBuys was founded in 2001 and is based in San Mateo, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-10 Magnetic Media Online - Artificial Intelligence Platform Business

New York, New York, United States

Magnetic Media Online, Inc. - Artificial Intelligence Platform Business is a provider of an AI, machine learning (ML), and audience data analytics.

Sell -