M&A Deal Summary

EventLink Acquires OutCold

On March 8, 2022, EventLink acquired marketing company OutCold

Acquisition Highlights
  • This is EventLink’s 2nd transaction in the Marketing sector.
  • This is EventLink’s 2nd transaction in the United States.
  • This is EventLink’s 2nd transaction in Illinois.

M&A Deal Summary
Date 2022-03-08
Target OutCold
Sector Marketing
Buyer(s) EventLink
Deal Type Add-on Acquisition
Advisor(s) EBB Group (Financial)

Target

OutCold

Chicago, Illinois, United States
OutCold is an experiential marketing agency providing creative, fabrication, logistics, and staffing services to blue-chip customers in the automotive, CPG, hospitality and tourism, retail, and technology industries. OutCold was founded in 2010 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

EventLink

Sterling Heights, Michigan, United States
Category Company
Founded 2009
Sector Marketing
DESCRIPTION

EventLink is a provider of experiential marketing services and has built a reputation for creating and executing some of the most logistically challenging marketing events in North America. EventLink was founded in 2009 and is based in Sterling Heights, Michigan.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 2 of 3
State (Illinois) 2 of 2
Country (United States) 2 of 3
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-25 Synergy Marketing Partners

Lombard, Illinois, United States

Synergy Marketing Partners LLC is a full service marketing agency focused on building consumer engagement platforms in the social, digital, and live arenas. Synergy Marketing Partners was formed in 2002 and based in Lombard, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-16 Clamor

Minneapolis, Minnesota, United States

Clamor is a strategic marketing and experiential agency supporting blue-chip brands across the sports, entertainment, healthcare, retail, and finance industries. Clamor was founded in 2015 and is based in Minneapolis, Minnesota.

Buy -
Mergr

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