M&A Deal Summary

Eurosport Asia Acquires Red Bull Air Race World Series

On April 3, 2008, Eurosport Asia acquired media company Red Bull Air Race World Series from IMG

Acquisition Highlights
  • This is Eurosport Asia’s 1st transaction in the Media sector.
  • This is Eurosport Asia’s 1st transaction in Germany.

M&A Deal Summary

Date 2008-04-03
Target Red Bull Air Race World Series
Sector Media
Buyer(s) Eurosport Asia
Sellers(s) IMG
Deal Type Divestiture

Target

Red Bull Air Race World Series

Germany
Red Bull Air Race World Series can now be seen in more than 625 million households worldwide, with each race attracting crowds of up to 1 million people and more than 70 television stations showing the action globally.

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Buyer(S) 1

Buyer

Eurosport Asia

China

Category Company
Sector Media
DESCRIPTION

Eurosport Asia Ltd, a wholly owned subsidiary of Eurosport S.A., oversees all activities of the Eurosport Group in the Asia-Pacific region and has its headquarters in Hong Kong. It produces and distributes the TV channels Eurosport and Eurosportnews as well as several web and mobile products and is responsible for advertising sales in the region.


DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2008 M&A 1 of 1

Seller(S) 1

SELLER

IMG

Beverly Hills, California, United States

Category Company
Founded 1960
Sector Media
DESCRIPTION

IMG engages in sports, entertainment and fashion media, operating in more than 30 countries. IMG specializes in talent representation and management; brand marketing, sponsorship and licensing; media sales and distribution; event operation and management; and sports training and league development. IMG was founded in 1960 and is based in Beverly Hills, California.


DEAL STATS #
Overall 1 of 2
Sector: Media M&A 1 of 2
Type: Divestiture M&A Deals 1 of 2
Country: Germany M&A 1 of 1
Year: 2008 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-05-01 The Collegiate Licensing Co.

Atlanta, Georgia, United States

The Collegiate Licensing Co. is a full-service licensing and marketing company that assists collegiate institutions with a wide array of licensing and administration services, helping to protect, develop and manage their brands in the $3 billion collegiate merchandise marketplace.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-31 Taste Festivals

London, United Kingdom

Taste Festivals Ltd. is a restaurant-led food festival brand.

Buy -