M&A Deal Summary

European Camping Group Acquires Eurocamp

On September 10, 2014, European Camping Group acquired leisure company Eurocamp from Cox And Kings for 89M EUR

Acquisition Highlights
  • This is European Camping Group’s 1st transaction in the Leisure sector.
  • This is European Camping Group’s largest (disclosed) transaction.
  • This is European Camping Group’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2014-09-10
Target Eurocamp
Sector Leisure
Buyer(s) European Camping Group
Sellers(s) Cox And Kings
Deal Type Add-on Acquisition
Deal Value 89M EUR

Target

Eurocamp

Northwich, United Kingdom
Eurocamp offered self-drive camping holidays with accommodation provided in pre-erected tents or in mobile homes. Primarily based in France, the company was the clear market leader in the UK for the provision of this form of family holiday.

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Buyer(S) 1

Buyer

European Camping Group

Aix-en-Provence, France
Category Company
Founded 1989
Sector Leisure
Revenue 230M EUR (2017)
DESCRIPTION

European Camping Group is a provider of holiday camping and mobile homes to customers. European Camping Group was formed in 1989 and is based in Aix-en-Provence, France.

DEAL STATS #
Overall 1 of 3
Sector (Leisure) 1 of 2
Type (Add-on Acquisition) 1 of 2
Country (United Kingdom) 1 of 2
Year (2014) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-05 Greenbank Holidays

Northwich, United Kingdom

Greenbank Holidays Ltd. (Eurocamp) is an operator of restaurants in UK.

Buy -

Seller(S) 1

SELLER

Cox And Kings

Mumbai, India
Category Company
Founded 1758
Sector Consumer Services
DESCRIPTION

Cox & Kings is the longest established travel company in the world.

DEAL STATS #
Overall 1 of 3
Sector (Leisure) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (United Kingdom) 1 of 3
Year (2014) 1 of 1
Size (of disclosed) 2 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-05 Greenbank Holidays

Northwich, United Kingdom

Greenbank Holidays Ltd. (Eurocamp) is an operator of restaurants in UK.

Sell -
Mergr

Product

Company

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