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M&A Deal Summary

Euro Media Group Acquires Gravity Media

On January 11, 2024, Euro Media Group acquired media company Gravity Media from TowerBrook Capital Partners and Peterson Partners

Acquisition Highlights
  • This is Euro Media Group’s 4th transaction in the Media sector.
  • This is Euro Media Group’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2024-01-11
Target Gravity Media
Sector Media
Buyer(s) Euro Media Group
Sellers(s) TowerBrook Capital Partners
Peterson Partners
Deal Type Merger
Advisor(s) Moelis & Co. (Financial)

Target

Gravity Media

Watford, United Kingdom
Gravity Media is a provider of broadcasting equipment and solutions. Gravity Media delivers outside broadcast, project solutions, broadcasting equipment rental, equipment sales and systems integration to broadcasters, production companies, and content rights holders across the world. Gravity Media was established in 2000 and is based in Watford, United Kingdom.

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Buyer(S) 1

Buyer

Euro Media Group

Saint Denis, France
Category Company
Founded 1983
Sector Media
DESCRIPTION

Euro Media Group provides various audiovisual technical services. The company's broadcast facilities and services place innovation at the heart of its strategy which enables the company to offer its customers unrivaled services to enrich and manage high value-added content. Euro Media Group was founded in 1983 and is based in Saint Denis, France.

DEAL STATS #
Overall 6 of 6
Sector (Media) 4 of 4
Type (Merger) 1 of 1
Country (United Kingdom) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-14 Global Production S.r.l.

Leini TO, Italy

Global Production S.r.l. operates a fleet of 3 Outside Broadcast trucks equipped with the most advanced technology available for HD and UHD HDR productions providing services to some of the world’s leading sports and entertainment clients.

Buy -

Seller(S) 2

SELLER

TowerBrook Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2001
PE ASSETS 17.4B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

TowerBrook Capital Partners is a private equity firm focused on leveraged buyouts, leveraged build-ups and distressed situation investments throughout North America and Europe. TowerBrook prefers control-oriented investments and actively pursues complex situations that other firms may avoid. Target sectors include consumer services, distribution, beverages, pharmaceuticals, media, technology, communications, software, and healthcare. TowerBrook Capital Partners was established in 2001 and is headquartered in New York City.

DEAL STATS #
Overall 45 of 46
Sector (Media) 2 of 2
Type (Merger) 1 of 1
Country (United Kingdom) 9 of 9
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-14 Demakes Enterprises

Lynn, Massachusetts, United States

Demakes Enterprises is a fourth-generation family business that develops and manufactures a broad assortment of over 250 specialty protein products across three brands (Old Neighborhood, Waterhill Organics, and Thin N’ Trim) and private label. Demakes Enterprises was founded in 1914 and is based in Lynn, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-06 CBTS

Cincinnati, Ohio, United States

CBTS is a provider of IT services and solutions focused on enterprise and upper-middle-market customers. Combining deep technical expertise with a full suite of flexible technology solutions, CBTS serves over 3,000 customers in all industries across the United States and Canada. CBTS was founded in 1994 and is based in Cincinnati, Ohio.

Buy -
SELLER

Peterson Partners

Salt Lake City, Utah, United States

Investor Investor Investor Investor Investor

Category Asset Manager
Founded 1995
PE ASSETS 350M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Peterson Partners is a private equity firm that targets investments in lower middle-market growth companies located in the Western US. Peterson looks to commit between $5 and $25 million of equity in companies generating sales of at least $5 million. Sectors of interest include consumer products and services, business services, and manufacturing. Peterson Partners was formed in 1995 and is based in Salt Lake City, Utah.

DEAL STATS #
Overall 32 of 33
Sector (Media) 1 of 1
Type (Merger) 2 of 2
Country (United Kingdom) 1 of 1
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-01 Dura Software

San Antonio, Texas, United States

Dura Software specializes in hyper-niche software products that fit narrow but mission-critical use cases for business customers. The company buys software products from owners wanting an exit to operate with no intention to sell. Dura Software was founded in 2017 and is based in San Antonio, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-25 Solidcore

Washington, District of Columbia, United States

Solidcore is a boutique fitness studio concept that uses a resistance-based machine called the Sweatlana to give customers a proven and effective full-body workout. A solidcore workout is a high-intensity, low-impact 50-minute session that is done as slowly as possible to lengthen and tone your body. With countless variations of moves stemming from planks, lunges, and squats, the client's body and mind are challenged in every class. solidcore was founded in 2013 and is based in Washington, District of Columbia.

Sell -
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