Add-on Acquisition • E-Commerce

Etsy Acquires Elo7

On June 28, 2021, Etsy acquired e-commerce company Elo7 for 217M USD

Acquisition Context

This is Etsy’s 3rd transaction in the E-Commerce sector.
This is Etsy’s 3rd largest (disclosed) transaction.
This is Etsy’s 1st transaction in Brazil.

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M&A Deal Summary
Date	June 28, 2021
Target	Elo7
Sector	E-Commerce
Buyer(s)	Etsy
Deal Type	Add-on Acquisition
Deal Value	217M USD
Advisor(s)	Gunderson Dettmer (Legal)

Target Company

Elo7

São Paulo, Brazil

Elo7 operates a standalone marketplace for unique, handmade items. Elo7 marketplace connects approximately 1.9 million active buyers with approximately 56,000 active sellers and currently has approximately 8 million items for sale. Elo7 was founded in 2008 and is based in São Paulo, Brazil.

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Buyer Overview 1

Buyer

Etsy

Brooklyn, New York, United States

Category	Company
Founded	2005
Sector	E-Commerce
Employees	2,400
Revenue	2.8B USD (2024)

DESCRIPTION

Etsy is a marketplace for vintage and handmade goods. Etsy was founded in 2005 and is based in Brooklyn, New York City.

Deal Context for Buyer	#
Overall	6 of 6
Sector: E-Commerce	3 of 3
Type: Add-on Acquisition	5 of 5
Country: Brazil	1 of 1
Year: 2021	2 of 2
Size (of disclosed)	3 of 4

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-06-02	Depop London, United Kingdom Depop is a community-powered fashion marketplace to buy and sell unique fashion, with approximately 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments.	Buy	$1.6B

DATE

TARGET

DEAL TYPE

VALUE

2021-06-02

Depop

London, United Kingdom

Depop is a community-powered fashion marketplace to buy and sell unique fashion, with approximately 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments.

Buy

$1.6B

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