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M&A Deal Summary

Etsy Acquires Elo7

On June 28, 2021, Etsy acquired e-commerce company Elo7 for 217M USD

Acquisition Highlights
  • This is Etsy’s 3rd transaction in the E-Commerce sector.
  • This is Etsy’s 3rd largest (disclosed) transaction.
  • This is Etsy’s 1st transaction in Brazil.

M&A Deal Summary
Date 2021-06-28
Target Elo7
Sector E-Commerce
Buyer(s) Etsy
Deal Type Add-on Acquisition
Deal Value 217M USD
Advisor(s) Gunderson Dettmer (Legal)

Target

Elo7

São Paulo, Brazil
Elo7 operates a standalone marketplace for unique, handmade items. Elo7 marketplace connects approximately 1.9 million active buyers with approximately 56,000 active sellers and currently has approximately 8 million items for sale. Elo7 was founded in 2008 and is based in São Paulo, Brazil.

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Buyer(S) 1

Buyer

Etsy

Brooklyn, New York, United States
Category Company
Founded 2005
Sector E-Commerce
Employees2,400
Revenue 2.8B USD (2024)
DESCRIPTION

Etsy is a marketplace for vintage and handmade goods. Etsy was founded in 2005 and is based in Brooklyn, New York City.

DEAL STATS #
Overall 6 of 6
Sector: E-Commerce M&A 3 of 3
Type: Add-on Acquisition M&A Deals 5 of 5
Country: Brazil M&A 1 of 1
Year: 2021 M&A 2 of 2
Size (of disclosed) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-02 Depop

London, United Kingdom

Depop is a community-powered fashion marketplace to buy and sell unique fashion, with approximately 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments.

Buy $1.6B
Mergr

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Product

Company

Legal