Add-on Acquisition • Internet Software and Services

ETrade Acquires Cake Financial

On January 14, 2010, ETrade acquired internet software and services company Cake Financial

Acquisition Context
  • This is ETrade’s 2nd transaction in the Internet Software and Services sector.
  • This is ETrade’s 4th transaction in the United States.
  • This is ETrade’s 1st transaction in California.

Explore All 10210 Add-on Acquisition Internet Software and Services Deals - Search the Database Free


M&A Deal Summary

Date January 14, 2010
Target Cake Financial
Sector Internet Software and Services
Buyer(s) ETrade
Deal Type Add-on Acquisition

Target Company

Cake Financial

San Francisco, California, United States
Cake Financial Corp. is a site where you could import your investment data from multiple brokerages and share that information with other users.
Explore More Deals

Browse All 215,156 Deals

FILTER BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Search Free

Buyer Overview 1

Buyer

ETrade

New York City, New York, United States

Category Company
Founded 1982
Sector Financial Services
Employees4,105
Revenue 2.9B USD (2018)
DESCRIPTION
E*TRADE Financial office branch in downtown Chicago, Illinois.
E*TRADE Financial office branch in downtown Chicago, Illinois.

E*TRADE Financial Corp. is a financial services company that provides online brokerage, investing, and related banking solutions. E*TRADE Financial was founded in 1982 and is based in New York, New York.


Deal Context for Buyer #
Overall 4 of 5
Sector: Internet Software and Services 2 of 3
Type: Add-on Acquisition 2 of 3
State: California 1 of 1
Country: United States 4 of 5
Year: 2010 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-14 E*TRADE Canada

Toronto, Ontario, Canada

E*TRADE Canada is a provider of online brokerage services in Canada.

Sell $442M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-25 Aperture Group

Chicago, Illinois, United States

Aperture Group LLC (OptionsHouse) is a provider of online brokerage services.

Buy $725M