Buyout (LBO, MBO, MBI) • Consumer Products

Ethos Partners and Beechbrook Capital Acquire Motocaddy

On October 22, 2019, private equity firm Ethos Partners and mezzanine finance firm Beechbrook Capital acquired consumer products company Motocaddy for 22M GBP

Acquisition Context
  • This is Ethos Partners’ 2nd and Beechbrook Capital’s 1st transaction in the Consumer Products sector.
  • This is Ethos Partners’ 0th and Beechbrook Capital’s 2nd largest (disclosed) transaction.
  • This is Ethos Partners’ 4th and Beechbrook Capital’s 9th transaction in the United Kingdom.

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M&A Deal Summary

Date October 22, 2019
Target Motocaddy
Sector Consumer Products
Buyer(s) Ethos Partners
Beechbrook Capital
Deal Type Buyout (LBO, MBO, MBI)
Deal Value 22M GBP

Target Company

Motocaddy

Hertfordshire, United Kingdom
Motocaddy provides a suite of technology-led golf products, with a particular focus on powered golf trolleys. Motocaddy’s experienced management team has cultivated a leading reputation for product quality, design, and technological innovation. Motocaddy was founded in 2004 and is based in Hertfordshire, United Kingdom.
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Buyers Overview 2

DESCRIPTION

Ethos Partners LLP is a private investment firm formed by professionals to invest their own capital in the UK companies. The Firm looks to invest between $3 to $10 million for companies valued between $5 to $30 million and EBITDA greater than $1.5 million. Prospective transaction situations include management buyouts, growth financings, and recapitalizations. Ethos Partners was formed in 2017 and is based in London.


Deal Context for Buyer #
Overall 5 of 18
Sector: Consumer Products 2 of 2
Type: Buyout (LBO, MBO, MBI) 2 of 11
Country: United Kingdom 4 of 16
Year: 2019 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-29 Miles 33

Bracknell, United Kingdom

Miles 33 is a provider of software, support, and consultancy services to the publishing, legal, and finance sectors across the globe. Miles 33 was founded in 1976 and is based in Bracknell, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-16 Closer Pets

Surrey, United Kingdom

Closer Pets is a designer, manufacturer and distributor of innovative pet products. Closer Pets was founded in 1986 and is based in Surrey, United Kingdom.

Buy -
Buyer

Beechbrook Capital

London, United Kingdom

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2008
Size Small
Type Sector Agnostic
DESCRIPTION

Beechbrook Capital is a private investment firm focused on equity co-investments as well as providing mezzanine financing to lower middle-market companies. Beechbrook focuses its investment activity throughout Europe but can invest globally. The Firm will consider opportunities in a variety of industries. Beechbrook Capital was formed in 2008 and is based in London.


Deal Context for Buyer #
Overall 10 of 16
Sector: Consumer Products 1 of 2
Type: Buyout (LBO, MBO, MBI) 2 of 2
Country: United Kingdom 9 of 15
Year: 2019 2 of 3
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-02 Dermedis

Korb, Germany

Dermedis is a provider of non-surgical beauty treatments with locations in Germany and Switzerland. It also has an online presence offering a wide range of products and services. Dermedis was founded in 2004 and is based in Korb, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-16 ARC Building Solutions

Leeds, United Kingdom

ARC Building Solutions is a specialist provider of fire protection and thermal insulation products to the national construction market. ARC Building Solutions was founded in 2008 and is based in Leeds, United Kingdom.

Buy -