Add-on Acquisition • Media

ESE Acquires Frenzy

On September 30, 2021, ESE acquired media company Frenzy

Acquisition Context

This is ESE’s 4th transaction in the Media sector.
This is ESE’s 1st transaction in Poland.

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M&A Deal Summary
Date	September 30, 2021
Target	Frenzy
Sector	Media
Buyer(s)	ESE
Deal Type	Add-on Acquisition

Target Company

Frenzy

Warsaw, Poland

Frenzy is a media and production infrastructure company focused on the video game industry. Frenzy creates and executes esports and gaming events, broadcasts, and media content. Frenzy also operates professional mobile, automated TV equipment, allowing it to produce reality shows from every part of the globe. Its main revenue streams include TV production, events and league organizations, and advertising campaigns. Frenzy is based in Warsaw, Poland.

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Buyer Overview 1

Buyer

ESE

Vancouver, British Columbia, Canada

Category	Company
Founded	2019
Sector	Media
Revenue	3M CAD (2024)

DESCRIPTION

ESE is an entertainment and technology company focused on gaming, particularly on esports. ESE consists of multiple assets and world-class operators in the gaming and esports industries. Capabilities include but are not limited to: physical infrastructure, broadcasting, global distribution for gaming and esports-related content, advertising, sponsorship support, and a growing e-sport team franchise. ESE was founded in 2019 and is based in Vancouver, British Columbia.

Deal Context for Buyer	#
Overall	6 of 7
Sector: Media	4 of 4
Type: Add-on Acquisition	6 of 7
Country: Poland	1 of 1
Year: 2021	3 of 4

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-05-13	Digital Motorsports Co Kildare, Ireland Digital Motorsports is an Irish company that provides infrastructure, technology, and support for esports across the globe, particularly in the simulation racing sector working with some of the world’s most recognized brands. Digital Motorsports is based in Co Kildare, Ireland.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-05-13

Digital Motorsports

Co Kildare, Ireland

Digital Motorsports is an Irish company that provides infrastructure, technology, and support for esports across the globe, particularly in the simulation racing sector working with some of the world’s most recognized brands. Digital Motorsports is based in Co Kildare, Ireland.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-12-01	GameAddik Verdun, Quebec, Canada GameAddik is a technology company focused on the video game industry. The company creates and executes its performance model technology software to generate users and increase the reach of games for its customers, which are primarily video game developers. GameAddik was founded in 2015 and is headquartered in Verdun, Quebec.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-12-01

GameAddik

Verdun, Quebec, Canada

GameAddik is a technology company focused on the video game industry. The company creates and executes its performance model technology software to generate users and increase the reach of games for its customers, which are primarily video game developers. GameAddik was founded in 2015 and is headquartered in Verdun, Quebec.

Buy

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