Add-on Acquisition • Consumer Products

Ergobaby Acquires Baby Tula

On May 9, 2016, Ergobaby acquired consumer products company Baby Tula for 74M USD

Acquisition Context

This is Ergobaby’s 1st transaction in the Consumer Products sector.
This is Ergobaby’s largest (disclosed) transaction.
This is Ergobaby’s 1st transaction in Poland.

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M&A Deal Summary
Date	May 9, 2016
Target	Baby Tula
Sector	Consumer Products
Buyer(s)	Ergobaby
Deal Type	Add-on Acquisition
Deal Value	74M USD

Target Company

Baby Tula

Poland

Baby Tula LLC is a manufacturer of baby carriers, toddler carriers, slings, blankets and wraps that comfortably and ergonomically support the bond between parent and child.

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Buyer Overview 1

Buyer

Ergobaby

Los Angeles, California, United States

Category	Company
Founded	2003
Sector	Consumer Products
Revenue	23M USD (2009)

DESCRIPTION

Ergobaby is a designer, marketer, and distributor of babywearing products travel systems, and accessories. Ergobaby also designs and markets a premium brand of strollers under the Orbit Baby name. Ergobaby was established in 2003 and is based in Los Angeles, California.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	2 of 2
Country: Poland	1 of 1
Year: 2016	1 of 1
Size (of disclosed)	1 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-11-21	Orbit Baby Newark, California, United States Orbit Baby produces and markets a line of stroller travel systems.	Buy	$18M

DATE

TARGET

DEAL TYPE

VALUE

2011-11-21

Orbit Baby

Newark, California, United States

Orbit Baby produces and markets a line of stroller travel systems.

Buy

$18M

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