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  5. Ergobaby Acquires Baby Tula

M&A Deal Summary

Ergobaby Acquires Baby Tula

On May 9, 2016, Ergobaby acquired consumer products company Baby Tula for 74M USD

Acquisition Highlights
  • This is Ergobaby’s 1st transaction in the Consumer Products sector.
  • This is Ergobaby’s largest (disclosed) transaction.
  • This is Ergobaby’s 1st transaction in Poland.

M&A Deal Summary
Date 2016-05-09
Target Baby Tula
Sector Consumer Products
Buyer(s) Ergobaby
Deal Type Add-on Acquisition
Deal Value 74M USD

Target

Baby Tula

Poland
Baby Tula LLC is a manufacturer of baby carriers, toddler carriers, slings, blankets and wraps that comfortably and ergonomically support the bond between parent and child.

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Buyer(S) 1

Buyer

Ergobaby

Los Angeles, California, United States
Category Company
Founded 2003
Sector Consumer Products
Revenue 23M USD (2009)
DESCRIPTION

Ergobaby is a designer, marketer, and distributor of babywearing products travel systems, and accessories. Ergobaby also designs and markets a premium brand of strollers under the Orbit Baby name. Ergobaby was established in 2003 and is based in Los Angeles, California.

DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Poland M&A 1 of 1
Year: 2016 M&A 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-21 Orbit Baby

Newark, California, United States

Orbit Baby produces and markets a line of stroller travel systems.

Buy $18M
Mergr

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