Investment Summary

Equitium Exits Caswell-Massey Co.

On September 1, 2011, invested in consumer products company Caswell-Massey Co. from Equitium

Investment Highlights
  • This is transaction in the Consumer Products sector.
  • This is transaction in the United States.
  • This is transaction in New Jersey.

Investment Summary

Date 2011-09-01
Target Caswell-Massey Co.
Sector Consumer Products
Sellers(s) Equitium
Deal Type Unknown

Target

Caswell-Massey Co.

Edison, New Jersey, United States
Caswell-Massey was established in 1752 and is one of America's oldest companies. The company produces and sells a full line of soap, fragrance and personal care toiletries through a variety of distribution channels including company-owned retail stores, retailers, a catalog, QVC, and in the next month, an e-commerce site.

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Seller(S) 1

SELLER

Equitium

New York, New York, United States

Investor


Category Private Equity Firm
Founded 2006
Size Small
Type Sector Agnostic
DESCRIPTION

The Equitium Group is a consumer-focused investment firm. Equitium acquires small to mid-sized ($10 to $50 million in sales) underperforming businesses and has a particular interest in luxury goods companies with strong brands. The Firm is a 'hands on' investor, looking to turnaround struggling companies through active involvement. The Equitium Group was formed in 2006 and is based in Miami, Florida.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: M&A Deals 1 of 1
State: New Jersey M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2011 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-07-01 Gianna Rose Atelier

Edison, New Jersey, United States

Founded in 1989 by a fashion and textile designer, Gianna Rose Atelier offers beautifully molded collections of unique and elegant couture soaps, bath care accessories and home fragrance products presented in exquisite ready-to-gift packaging and made in the USA. The brand’s unique attributes created the Couture Soap category, and catapulted it into the upper echelon of luxury soap and bath care accessories.

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