M&A Deal Summary

Equistone Acquires Performance Interactive Alliance

On April 28, 2014, private equity firm Equistone acquired marketing company Performance Interactive Alliance

Acquisition Highlights
  • This is Equistone’s 2nd transaction in the Marketing sector.
  • This is Equistone’s 30th transaction in Germany.

M&A Deal Summary
Date 2014-04-28
Target Performance Interactive Alliance
Sector Marketing
Buyer(s) Equistone
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Parklane Capital (Financial)

Target

Performance Interactive Alliance

Hamburg, Germany
Performance Interactive Alliance (PIA) began as a consolidation of four independent online marketing businesses: Performance Media, Blue Summit Media, Econda and Delasocial. Their services include digital marketing and advertising, social media monitoring, web analytics, search engine optimisation and search engine advertising.

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Buyer(S) 1

Buyer

Equistone

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1997
PE ASSETS 9.6B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Equistone is a private equity firm that invests in small to mid-sized companies valued from €50 to €500 million. Equistone targets companies operating in the fields of services, healthcare, financial services, and consumer/travel. The Firm looks to invest €25 to €200 million in a variety of transactions, including buyouts, growth capital financings, recapitalizations, and take privates. Equistone was formed in 1997 and is based in London, England.

DEAL STATS #
Overall 186 of 253
Sector (Marketing) 2 of 3
Type (Buyout (LBO, MBO, MBI)) 114 of 131
Country (Germany) 30 of 42
Year (2014) 3 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-17 Finaxy Group

Paris, France

Finaxy Group is an insurance broker, structured around three specialized divisions (Corporate, Consumer (niche markets) and Solutions (major strategic partnerships)), the Group is developing its activity in specific market sectors with high added value. FINAXY Group continues to base its development half on organic growth and half on external growth. Finaxy Group was formed in 2009 and is based in Paris, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-01 Appart’City

Nantes, France

Appart’City is a provider of residential real estate services in France. A newly created group was formed in 2014, which combined the Appart’City and Park&Suites operations. Both businesses were leading management companies of apartment hotels for tourism and business in France. Today, the business operates under the Appart’City brand and has a network of more than 120 properties, which are located in city centres and suburban areas near business parks.

Buy -
Mergr

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