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M&A Deal Summary

Equistone Acquires Bounty

On June 1, 2009, private equity firm Equistone acquired marketing company Bounty from Kaboose

Acquisition Highlights
  • This is Equistone’s 1st transaction in the Marketing sector.
  • This is Equistone’s 67th transaction in the United Kingdom.
Investment Fate
  • Bounty was sold to a strategic buyer in 2020.

M&A Deal Summary
Date 2009-06-01
Target Bounty
Sector Marketing
Buyer(s) Equistone
Sellers(s) Kaboose
Deal Type Divestiture

Target

Bounty

Welwyn Garden City, United Kingdom
Bounty is a provider of information and direct marketing solutions to pregnant mothers and new parent households. The Company was formed in 1960 and is headquartered in Welwyn Garden City, England.

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Buyer(S) 1

Buyer

Equistone

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1997
PE ASSETS 9.6B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Equistone is a private equity firm that invests in small to mid-sized companies valued from €50 to €500 million. Equistone targets companies operating in the fields of services, healthcare, financial services, and consumer/travel. The Firm looks to invest €25 to €200 million in a variety of transactions, including buyouts, growth capital financings, recapitalizations, and take privates. Equistone was formed in 1997 and is based in London, United Kingdom.

DEAL STATS #
Overall 154 of 252
Sector: Marketing M&A 1 of 4
Type: Divestiture M&A Deals 7 of 16
Country: United Kingdom M&A 67 of 101
Year: 2009 M&A 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-05-22 USP Hospitales

Madrid, Spain

USP Hospitales is a hospital operator in Spain, focused on the provision of hospital services to the private insurance and self-pay segments. It is present in 9 out of Spain’s 17 regions and is headquartered in Madrid.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-12-22 Sicame

Lyon, France

Sicame designs, manufactures and sells a complete range of specialised electrical equipment and accessories for transmission and distribution networks. Sicame was founded in 1955 and is based in Lyon, France.

Buy -

Seller(S) 1

SELLER

Kaboose

Toronto, Ontario, Canada
Category Company
Founded 1999
Sector Media
Employees105
DESCRIPTION

Kaboose, a Toronto, Canada based family-focused online media company in North America and one of the top-five most visited family destinations online. Provides online media and marketing for kids and families.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2009 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-01 Bounty

Welwyn Garden City, United Kingdom

Bounty is a provider of information and direct marketing solutions to pregnant mothers and new parent households. The Company was formed in 1960 and is headquartered in Welwyn Garden City, England.

Buy £70M
Mergr

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