M&A Deal Summary

Equifax Acquires Naviant

On August 16, 2002, Equifax acquired internet software and services company Naviant for 135M USD

Acquisition Highlights
  • This is Equifax’s 1st transaction in the Internet Software and Services sector.
  • This is Equifax’s 8th largest (disclosed) transaction.
  • This is Equifax’s 4th transaction in the United States.
  • This is Equifax’s 1st transaction in Wisconsin.

M&A Deal Summary

Date 2002-08-16
Target Naviant
Sector Internet Software and Services
Buyer(s) Equifax
Deal Type Add-on Acquisition
Deal Value 135M USD

Target

Naviant

Verona, Wisconsin, United States
Naviant Inc., a provider of online and offline marketing tools. Naviant has an e-mail database of more than 100 million unique permission-based addresses and a database of 38 million postal addresses.

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Buyer(S) 1

Buyer

Equifax

Atlanta, Georgia, United States

Category Company
Founded 1899
Sector Information Services
Employees14,700
Revenue 5.7B USD (2024)
DESCRIPTION
Entrance to Equifax's corporate headquarters in Atlanta, Georgia.
Entrance to Equifax's corporate headquarters in Atlanta, Georgia.

Equifax is a provider of information solutions and human resources business process outsourcing services for businesses, governments and consumers. Equifax has a large and diversified group of clients, including financial institutions, corporations, governments and individuals. Equifax's products and services are based on comprehensive databases of consumer and business information derived from numerous types of credit, financial assets, telecommunications and utility payment, employment, income, public record, demographic and marketing data. Equifax was founded in 1899 and is based in Atlanta, Georgia.


DEAL STATS #
Overall 5 of 38
Sector: Internet Software and Services M&A 1 of 11
Type: Add-on Acquisition M&A Deals 5 of 33
State: Wisconsin M&A 1 of 1
Country: United States M&A 4 of 28
Year: 2002 M&A 2 of 2
Size (of disclosed) 8 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2002-08-15 Equifax eMarketing Solutions

Newtown Square, Pennsylvania, United States

Equifax eMarketing Solutions, Inc. is a provider of one-to-one marketing solutions that enable Web advertisers, publishers, and consumer marketers to identify and target Web users through both traditional and online media.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-11-02 Equifax Italy Srl

Italy

Equifax Italy SRL's core business includes the provision of consumer and business information to the financial services sector as well as real estate information, which is required by banks prior to granting secured credit. The company, which was originally known as SEK, has been operating in Italy for nearly 30 years. During this time, SEK secured its position as one of only four major data providers in the Italian market and created a well-established data collection network across Italy

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