M&A Deal Summary

Equifax Acquires Equifax eMarketing Solutions

On August 15, 2002, Equifax acquired marketing company Equifax eMarketing Solutions

Acquisition Highlights
  • This is Equifax’s 1st transaction in the Marketing sector.
  • This is Equifax’s 3rd transaction in the United States.
  • This is Equifax’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2002-08-15
Target Equifax eMarketing Solutions
Sector Marketing
Buyer(s) Equifax
Deal Type Add-on Acquisition

Target

Equifax eMarketing Solutions

Newtown Square, Pennsylvania, United States
Equifax eMarketing Solutions, Inc. is a provider of one-to-one marketing solutions that enable Web advertisers, publishers, and consumer marketers to identify and target Web users through both traditional and online media.

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Buyer(S) 1

Buyer

Equifax

Atlanta, Georgia, United States
Category Company
Founded 1899
Sector Information Services
Employees15,000
Revenue 5.3B USD (2023)
DESCRIPTION
Entrance to Equifax's corporate headquarters in Atlanta, Georgia.
Entrance to Equifax's corporate headquarters in Atlanta, Georgia.

Equifax is a global provider of information solutions and human resources business process outsourcing services for businesses, governments and consumers. Equifax has a large and diversified group of clients, including financial institutions, corporations, governments and individuals. Equifax's products and services are based on comprehensive databases of consumer and business information derived from numerous types of credit, financial assets, telecommunications and utility payment, employment, income, public record, demographic and marketing data. Equifax was incorporated in 1899 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 4 of 38
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 33
State (Pennsylvania) 1 of 1
Country (United States) 3 of 28
Year (2002) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-01-01 Ti3

Plano, Texas, United States

Ti3 Inc. created customized, self-service applications that automate customer access to information using voice response or the Internet. The company focused on clients who chose to outsource the design and hosting of an application to Ti3's service centers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2002-08-16 Naviant

Verona, Wisconsin, United States

Naviant Inc., a provider of online and offline marketing tools. Naviant has an e-mail database of more than 100 million unique permission-based addresses and a database of 38 million postal addresses.

Buy $135M
Mergr

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