Divestiture • Marketing

Entravision Acquires 365 Digital

On November 4, 2021, Entravision acquired marketing company 365 Digital from Mark1 Media Pty.

Acquisition Context
  • This is Entravision’s 3rd transaction in the Marketing sector.
  • This is Entravision’s 1st transaction in South Africa.

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M&A Deal Summary

Date November 4, 2021
Target 365 Digital
Sector Marketing
Buyer(s) Entravision
Sellers(s) Mark1 Media Pty.
Deal Type Divestiture

Target Company

365 Digital

Cape Town, South Africa
365 Digital is a provider of ad-serving technology and solutions. 365 Digital helps brands reach audiences at scale through its exclusive partnership with leading platforms like TikTok, Anzu, Zando. co. za, OLX, and EWN. 365 Digital was founded in 1999 and is based in Cape Town, South Africa.
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Buyer Overview 1

Buyer

Entravision

Santa Monica, California, United States

Category Company
Founded 1996
Sector Media
Employees1,657
Revenue 1.1B USD (2023)
DESCRIPTION

Entravision is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States and Latin America. Entravision was founded in 1996 and is based in Santa Monica, California.


Deal Context for Buyer #
Overall 6 of 8
Sector: Marketing 3 of 5
Type: Divestiture 1 of 1
Country: South Africa 1 of 1
Year: 2021 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-09 MediaDonuts

Antwerp, Belgium

MediaDonuts offers extensive digital advertising capabilities through its strategic partnerships with major global media and technology platforms. MediaDonuts was founded in 2010 and is based in Antwerp, Belgium.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-27 Jack of Digital

Karachi, Pakistan

Jack of Digital is a digital marketing company that specializes in international platform partnerships. Currently, Jack of Digital partners with TikTok, Eskimi, SHAREit and Spider AF and represents them in Pakistan. The primary areas of partnership include Advertising Sales, Marketing & Communications, and Relationship Management with advertisers and their media & creative agencies. Jack of Digital was formed in 2020 and is based in Karachi, Pakistan.

Buy -

Seller Profile 1

SELLER

Mark1 Media Pty.

Cape Town, South Africa

Category Company
Founded 2009
Sector Marketing
DESCRIPTION

Mark1 Media Pty. Ltd. is an advertising, programmatic buying, real-time bidding, game advertising and social advertising solutions.


Deal Context for Seller #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
Country: South Africa 1 of 1
Year: 2021 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-27 Dash of Lime

Cape Town, South Africa

Dash of Lime is a digital media provider.

Buy -

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