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  5. Entirely Acquires elaine

M&A Deal Summary

Entirely Acquires elaine

On November 14, 2022, Entirely acquired software company elaine from Main Capital Partners

Acquisition Highlights
  • This is Entirely’s 1st transaction in the Software sector.
  • This is Entirely’s 1st transaction in Germany.

M&A Deal Summary
Date 2022-11-14
Target elaine
Sector Software
Buyer(s) Entirely
Sellers(s) Main Capital Partners
Deal Type Add-on Acquisition

Target

elaine

Bonn, Germany
elaine provides marketing automation SaaS solutions, which allows customers to develop and automate highly complex, real-time digital marketing campaigns. elaine was founded in 1994 and is based in Bonn, Germany.

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Buyer(S) 1

Buyer

Entirely

Hamburg, Germany
Category Company
Sector Marketing
DESCRIPTION

Entirely is a group of highly-specialized and successful marketing technology companies. Entirely is based in Hamburg, Germany.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2022 M&A 1 of 1

Seller(S) 1

SELLER

Main Capital Partners

The Hague, Netherlands

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2003
PE ASSETS 6.0B EUR
Size Mega
Type Sector Focused
DESCRIPTION

Main Capital Partners is a private equity firm focused on investing in and acquiring enterprise software companies in the Benelux, DACH, Nordics, and the US. Within software, the Firm looks for businesses with scalable business models, recurring revenues, and IP ownership. Main Capital will consider later stage growth capital financings, as well as small to medium-sized buyouts. The Firm's target revenue range is €3 to €100 million. Main Capital Partners was formed in 2003 and is based in The Hague, the Netherlands.

DEAL STATS #
Overall 23 of 35
Sector: Software M&A 14 of 18
Type: Add-on Acquisition M&A Deals 18 of 25
Country: Germany M&A 2 of 7
Year: 2022 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-02 Timegrip

Aalborg, Denmark

Timegrip offers intelligent workforce management solutions making it easy to plan shifts, track working hours, perform controlling and manage HR processes. Timegrip was founded in 1990 and is based in Aalborg, Denmark.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-26 Onventis

Stuttgart, Germany

Onventis is a manufacturer of on-demand E-Procurement and SRM software. The company offers integrated software and the pertaining service to medium-sized and large companies. Onventis was founded in 2000 and is based in Stuttgart, Germany.

Sell -
Mergr

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