Add-on Acquisition • Internet Software and Services

Enthusiast Gaming Acquires U.GG

On November 23, 2021, Enthusiast Gaming acquired internet software and services company U.GG for 45M USD

Acquisition Context

This is Enthusiast Gaming’s 3rd transaction in the Internet Software and Services sector.
This is Enthusiast Gaming’s largest (disclosed) transaction.
This is Enthusiast Gaming’s 5th transaction in the United States.
This is Enthusiast Gaming’s 1st transaction in Texas.

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M&A Deal Summary
Date	November 23, 2021
Target	U.GG
Sector	Internet Software and Services
Buyer(s)	Enthusiast Gaming
Deal Type	Add-on Acquisition
Deal Value	45M USD
Advisor(s)	Troutman Pepper Hamilton Sanders Goodmans (Legal)

Target Company

U.GG

Austin, Texas, United States

U.GG is a league of Legends fan community that was incubated at Harris Blitzer Sports & Entertainment’s Sixers Innovation Lab. The company has grown into one of the largest global services for the world’s most popular esport, League of Legends, by turning better data into smarter insights for fans and gamers. By combining a rigorous data science approach with a proprietary user-centric experience, it provides actionable, data-driven insights supporting, educating, connecting, and engaging its current monthly active user base of approximately 8 million players. U.GG was formed in 2017 and is based in Austin, Texas.

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