M&A Deal Summary

Enthusiast Gaming Acquires U.GG

On November 23, 2021, Enthusiast Gaming acquired internet software and services company U.GG for 45M USD

Acquisition Highlights
  • This is Enthusiast Gaming’s 3rd transaction in the Internet Software and Services sector.
  • This is Enthusiast Gaming’s largest (disclosed) transaction.
  • This is Enthusiast Gaming’s 5th transaction in the United States.
  • This is Enthusiast Gaming’s 1st transaction in Texas.

M&A Deal Summary
Date 2021-11-23
Target U.GG
Sector Internet Software and Services
Buyer(s) Enthusiast Gaming
Deal Type Add-on Acquisition
Deal Value 45M USD
Advisor(s) Troutman Pepper Hamilton Sanders
Goodmans (Legal)

Target

U.GG

Austin, Texas, United States
U.GG is a league of Legends fan community that was incubated at Harris Blitzer Sports & Entertainment’s Sixers Innovation Lab. The company has grown into one of the largest global services for the world’s most popular esport, League of Legends, by turning better data into smarter insights for fans and gamers. By combining a rigorous data science approach with a proprietary user-centric experience, it provides actionable, data-driven insights supporting, educating, connecting, and engaging its current monthly active user base of approximately 8 million players. U.GG was formed in 2017 and is based in Austin, Texas.

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Buyer(S) 1

Buyer

Enthusiast Gaming

Toronto, Ontario, Canada
Category Company
Founded 2013
Sector Internet Software and Services
DESCRIPTION

Enthusiast Gaming, Inc. is a provider of cloud based online community of video gamers. Together with its owned digital properties and live events, it reaches over 50 million gamers monthly across 50 websites worldwide.

DEAL STATS #
Overall 5 of 5
Sector (Internet Software and Services) 3 of 3
Type (Add-on Acquisition) 5 of 5
State (Texas) 1 of 1
Country (United States) 5 of 5
Year (2021) 3 of 3
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-07 Addicting Games

Los Angeles, California, United States

Addicting Games is a casual gaming company. Addicting Games has worked with game developers to create and distribute free online and mobile games including action games, sports games, puzzle games, io games, and many more. Addicting Games is based in Los Angeles, California.

Buy $34M
Mergr

Product

Company

Legal