M&A Deal Summary

Enthusiast Gaming Acquires Addicting Games

On September 7, 2021, Enthusiast Gaming acquired digital media company Addicting Games for 34M USD

Acquisition Highlights
  • This is Enthusiast Gaming’s 2nd transaction in the Digital Media sector.
  • This is Enthusiast Gaming’s 2nd largest (disclosed) transaction.
  • This is Enthusiast Gaming’s 4th transaction in the United States.
  • This is Enthusiast Gaming’s 2nd transaction in California.

M&A Deal Summary
Date 2021-09-07
Target Addicting Games
Sector Digital Media
Buyer(s) Enthusiast Gaming
Deal Type Add-on Acquisition
Deal Value 34M USD

Target

Addicting Games

Los Angeles, California, United States
Addicting Games is a casual gaming company. Addicting Games has worked with game developers to create and distribute free online and mobile games including action games, sports games, puzzle games, io games, and many more. Addicting Games is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Enthusiast Gaming

Toronto, Ontario, Canada
Category Company
Founded 2013
Sector Internet Software and Services
DESCRIPTION

Enthusiast Gaming, Inc. is a provider of cloud based online community of video gamers. Together with its owned digital properties and live events, it reaches over 50 million gamers monthly across 50 websites worldwide.

DEAL STATS #
Overall 4 of 5
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 4 of 5
State (California) 2 of 2
Country (United States) 4 of 5
Year (2021) 2 of 3
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-02 GameKnot

Sausalito, California, United States

GameKnot is a news, strategy, and community site for casual and competitive chess players, offering multiple forms of competition via chess tournaments, leagues, and ladders. With free and premium subscription offerings, the site also provides resources including lessons and puzzles. GameKnot currently produces approximately 35 million monthly pageviews, of which approximately 80 percent are from registered and logged-in users. GameKnot was formed in 2000 and is based in Sausalito, California.

Buy $3M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-23 U.GG

Austin, Texas, United States

U.GG is a league of Legends fan community that was incubated at Harris Blitzer Sports & Entertainment’s Sixers Innovation Lab. The company has grown into one of the largest global services for the world’s most popular esport, League of Legends, by turning better data into smarter insights for fans and gamers. By combining a rigorous data science approach with a proprietary user-centric experience, it provides actionable, data-driven insights supporting, educating, connecting, and engaging its current monthly active user base of approximately 8 million players. U.GG was formed in 2017 and is based in Austin, Texas.

Buy $45M
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