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M&A Deal Summary

Engine Shop Acquires IEG Sponsorship Conference

On July 23, 2018, Engine Shop acquired marketing company IEG Sponsorship Conference from Group M Worldwide

Acquisition Highlights
  • This is Engine Shop’s 2nd transaction in the Marketing sector.
  • This is Engine Shop’s 3rd transaction in the United States.
  • This is Engine Shop’s 1st transaction in Illinois.

M&A Deal Summary
Date 2018-07-23
Target IEG Sponsorship Conference
Sector Marketing
Buyer(s) Engine Shop
Sellers(s) Group M Worldwide
Deal Type Divestiture

Target

IEG Sponsorship Conference

Chicago, Illinois, United States
IEG Sponsorship Conference is a provider of sponsorship valuation, research, and measurement services and thought-leadership programming with Engine Shop's modern approach to multi-channel engagement marketing.

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Buyer(S) 1

Buyer

Engine Shop

New York, New York, United States
Category Company
Founded 2012
Sector Marketing
DESCRIPTION

Engine Shop is a sports, entertainment and lifestyle marketing agency that develops and activates marketing programs for its clients while seamlessly integrating digital, social and mobile extensions to create deeper and broader engagement between brands and consumers. Engine Shop was founded in 2012 and is based in New York City.

DEAL STATS #
Overall 3 of 3
Sector: Marketing M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
State: Illinois M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2018 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-19 T Burns Sports Group

Atlanta, Georgia, United States

T Burns Sports Group LLC is a sports marketing and communications company. Burns has a strong track record as a major event bidding strategist having consulted on the successful bids for the Los Angeles 2028, PyeongChang 2018, Sochi 2014, Vancouver 2010 and Beijing 2008 Olympic Games, as well as the Russia 2018 Fifa World Cup.

Buy -

Seller(S) 1

SELLER

Group M Worldwide

New York, New York, United States
Category Company
Founded 1999
Sector Media
DESCRIPTION

Group M Worldwide, Inc. is a provider of media investment management services.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-12 The Glitch

Mumbai, India

The Glitch is a digitally-led creative agency. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and media planning. Clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in the entertainment, beauty and FMCG sectors.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-05 Sandtable

London, United Kingdom

Sandtable Ltd. is a data science company that specialises in behavioural analytics and advanced simulations. Sandtable offers cutting-edge analytical capabilities to help clients develop more effective strategies in complex, changing markets. Sandtable was established in 2009 and is based in London, United Kingdom.

Buy -
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