M&A Deal Summary

Energizer Acquires Personna American Safety Razor

On July 1, 2010, Energizer acquired consumer products company Personna American Safety Razor from Aavin Equity Advisors and Lion Capital

Acquisition Highlights
  • This is Energizer’s 3rd transaction in the Consumer Products sector.
  • This is Energizer’s 3rd transaction in the United States.
  • This is Energizer’s 2nd transaction in New Jersey.

M&A Deal Summary
Date 2010-07-01
Target Personna American Safety Razor
Sector Consumer Products
Buyer(s) Energizer
Sellers(s) Aavin Equity Advisors
Lion Capital
Deal Type Add-on Acquisition

Target

Personna American Safety Razor

Cedar Knolls, New Jersey, United States
Personna American Safety Razor Company has manufacturing facilities located around the world and is one of the largest producers of shaving, medical, and industrial blades.Personna American Safety Razor Company is committed to QUALITY and makes every effort to ensure that its products meet the highest international standards for safety and quality.

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Buyer(S) 1

Buyer

Energizer

St. Louis, Missouri, United States
Category Company
Founded 2015
Sector Consumer Products
Employees5,500
Revenue 3.0B USD (2023)
DESCRIPTION
Entrance to Energizer's corporate headquarters in St. Louis, Missouri.
Entrance to Energizer's corporate headquarters in St. Louis, Missouri.

Energizer is a consumer goods company operating globally in the broad categories of household and personal care products. Energizer offers solutions in portable power, lighting, wet shave and personal grooming, skin care, feminine care and infant care. Energizer was founded in 2015 and is based in St. Louis, Missouri.

DEAL STATS #
Overall 3 of 7
Sector (Consumer Products) 3 of 6
Type (Add-on Acquisition) 2 of 3
State (New Jersey) 2 of 2
Country (United States) 3 of 7
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-06-05 Johnson - Edge Skintimate Shave Preparation Business

United States

Johnson - Edge, Skintimate Shave Preparation Business, are brands in the U.S. men's and women's shave preparation category.

Buy $275M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-31 J&J - Feminine Hygiene Business

United States

J&J's feminine hygiene business comprises of Carefree liners, Stayfree pads and o.b. tampon brands.

Buy $185M

Seller(S) 2

SELLER

Aavin Equity Advisors

Cedar Rapids, Iowa, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1999
PE ASSETS 275M USD
Size Small
Type Sector Agnostic
DESCRIPTION

AAVIN Private Equity is a private investment firm that targets investments in smaller companies at all stages of development from early stage to later stage/buyouts. AAVIN typically looks for opportunities located in the Midwest and typically commits $1 to $5 million of capital per transaction. Sectors of interest include medical services & devices, telecommunications, manufacturing & distribution, industrial products & services and computer & software. AAVIN was formed in 1999 and is based in Cedar Rapids, Iowa.

DEAL STATS #
Overall 3 of 13
Sector (Consumer Products) 1 of 2
Type (Add-on Acquisition) 2 of 9
State (New Jersey) 1 of 1
Country (United States) 3 of 13
Year (2010) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-11 Dynamic Broadband

Cedar Rapids, Iowa, United States

Dynamic Broadband, based in Cedar Rapdis, Iowa, provides wireless broadband, high-speed Internet and data services to under-served business and residential customers in small and midsized markets. The company uses a ?Fixed Wireless? technology.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-21 Handy Industries

Marshalltown, Iowa, United States

Handy Industries, LLC ("Handy") manufactures and distributes steel fabricated shop products and truck accessories.

Sell -
SELLER

Lion Capital

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2004
PE ASSETS 4.3B EUR
Size Mega
Type Sector Focused
DESCRIPTION

Lion Capital LLP is a specialist private equity firm focused on consumer-oriented opportunities throughout Europe and North America. Specific areas of interest include apparel, accessories, luxury goods, food, and specialty retail. Lion Capital LLP was formed in 2004 and is based in London. The Firm has an additional office in New York City.

DEAL STATS #
Overall 7 of 23
Sector (Consumer Products) 1 of 4
Type (Add-on Acquisition) 4 of 12
State (New Jersey) 1 of 1
Country (United States) 2 of 7
Year (2010) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-02 Authentic Brands Group

New York, New York, United States

Authentic Brands Group is a brand development company which owns a major global portfolio of iconic fashion, sports and entertainment brands. ABG's mission is to acquire, manage and build long-term value of consumer brands through partnering with best-in-class licensees and retailers. Authentic Brands Group is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-07-27 Picard

Fontainebleau, France

Picard is a frozen food retailer in France, with a product range that covers over 1,100 SKUS across nine product categories, from starters to desserts and from raw ingredients to prepared meals. Picard was founded in 1906 and is based in Fontainebleau, France.

Buy €1.5B
Mergr

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