M&A Deal Summary

Endeavor Acquires OpenBet

On September 27, 2021, Endeavor acquired software company OpenBet from NYX Gaming Group for 1.2B USD

Acquisition Highlights
  • This is Endeavor’s 1st transaction in the Software sector.
  • This is Endeavor’s 4th largest (disclosed) transaction.
  • This is Endeavor’s 1st transaction in the United Kingdom.
Investment Fate
  • OpenBet was divested to a consortium of strategic buyers in 2024.

M&A Deal Summary

Date 2021-09-27
Target OpenBet
Sector Software
Buyer(s) Endeavor
Sellers(s) NYX Gaming Group
Deal Type Divestiture
Deal Value 1.2B USD

Target

OpenBet

London, United Kingdom
OpenBet is a software provider to the sports betting and gaming industry. OpenBet's main products include an online operating platform, a sportsbook, and a module for the provision of casinos and other games. OpenBet was founded in 1996 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Endeavor

Beverly Hills, California, United States

Category Company
Founded 1898
Sector Media
Employees10,000
Revenue 6.0B USD (2023)
DESCRIPTION

Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation; marketing and licensing; content development, distribution, and sales; event management; and a number of direct-to-consumer offerings. Endeavor was incorporated in 1898 and is based in Beverly Hills, California.


DEAL STATS #
Overall 12 of 13
Sector (Software) 1 of 1
Type (Divestiture) 2 of 2
Country (United Kingdom) 1 of 1
Year (2021) 2 of 2
Size (of disclosed) 4 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-01 DBH

Syracuse, New York, United States

DBH owns and operates select minor league baseball clubs affiliated with major league baseball. DBH seeks to support, promote and enhance its clubs through professional management, best practices, innovation and investment, with the mission to elevate fan and player experiences and enrich communities across the country. DBH was formed in 2021 and is based in Syracuse, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-18 Endeavor Content

Beverly Hills, California, United States

Endeavor Content launched in 2017 as a platform and talent agency-agnostic production, advisory, sales, and distribution studio that puts artists, creators, and producers first. Endeavor Content’s mission later expanded to become a more inclusive studio that champions and supports content and creators who engage diverse audiences. Since its inception, Endeavor Content has owned, financed, and/or sold more than 125 films and television series that have garnered more than 69 Emmy wins and nominations and 59 Academy Award wins and nominations. Major hits include “In the Heights” and “Just Mercy” for Warner Brothers, “Book Club” for Paramount Pictures, “Blue Miracle” for Netflix, and “Joe Bell” with Roadside Attractions. The studio has also made its mark internationally, handling global distribution for hit series including “Killing Eve,” “The Night Manager,” “Normal People,” and “Nine Perfect Strangers.”

Sell $850M

Seller(S) 1

SELLER

NYX Gaming Group

Las Vegas, Nevada, United States

Category Company
Founded 1999
Sector Digital Media
Employees1,000
Revenue 27M CAD (2014)
DESCRIPTION

NYX Gaming Group Ltd. is a provider of gaming content including casino, poker, bingo and lottery games that players can enjoy on desktop, web and mobile. NYX Gaming Group Ltd. was founded in 1999 and is headquartered in Las Vegas, Nevada.


DEAL STATS #
Overall 1 of 1
Sector (Software) 1 of 1
Type (Divestiture) 1 of 1
Country (United Kingdom) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-31 Betdigital

Oxfordshire, United Kingdom

Betdigital Ltd. is a UK based supplier of gaming content and platforms. Betdigital is known for their development of a truly-cross platform gaming engine which enables third party and online game developers to bring their content to the land-based gaming market.

Buy £25M