Add-on Acquisition • Digital Media

Encyclopaedia Britannica Acquires ProCon.org

On May 29, 2020, Encyclopaedia Britannica acquired digital media company ProCon.org

Acquisition Context

This is Encyclopaedia Britannica’s 1st transaction in the Digital Media sector.
This is Encyclopaedia Britannica’s 1st transaction in the United States.
This is Encyclopaedia Britannica’s 1st transaction in California.

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M&A Deal Summary
Date	May 29, 2020
Target	ProCon.org
Sector	Digital Media
Buyer(s)	Encyclopaedia Britannica
Deal Type	Add-on Acquisition

Target Company

ProCon.org

Santa Monica, California, United States

ProCon.org provides information and research on all sides of the controversial issues of the day. The company uses professional researchers and upholds rigorous editorial standards to explore more than 80 controversial issues, from gun control, immigration, and the Electoral College to vaping, mandatory school uniforms, and animal dissection as part of school experiments. ProCon was formed in 2004 and is based in Santa Monica, California.

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Buyer Overview 1

Buyer

Encyclopaedia Britannica

Chicago, Illinois, United States

Category	Company
Founded	1768
Sector	Digital Media

DESCRIPTION

Encyclopaedia Britannica, Inc. is a provider of curriculum digital products for schools, language-study courses, online learning services, encyclopedias and other reference works and language products through its Merriam-Webster subsidiary.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Digital Media	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2020	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2016-10-26	Encyclopaedia Britannica - Indian Curriculum Business Chicago, Illinois, United States Encyclopaedia Britannica, Inc. - Indian Curriculum Business is a provider of digital media services.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2016-10-26

Encyclopaedia Britannica - Indian Curriculum Business

Chicago, Illinois, United States

Encyclopaedia Britannica, Inc. - Indian Curriculum Business is a provider of digital media services.

Sell

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