Add-on Acquisition • Marketing

Emplifi Acquires Pixlee

On November 1, 2022, Emplifi acquired marketing company Pixlee

Acquisition Context

This is Emplifi’s 1st transaction in the Marketing sector.
This is Emplifi’s 2nd transaction in the United States.
This is Emplifi’s 1st transaction in California.

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M&A Deal Summary
Date	November 1, 2022
Target	Pixlee
Sector	Marketing
Buyer(s)	Emplifi
Deal Type	Add-on Acquisition

Target Company

Pixlee

San Francisco, California, United States

Pixlee is a user-generated content, ratings & reviews, and influencer marketing company that built a platform to harness customer stories more effectively. The company provides merchants and brands with the next generation of customer content solutions to drive the highest review volume in the market. Its unique suite of five innovative products - Ratings & Reviews, Community Q&A, Visual Reviews, Checkout Comments, and Seller Ratings - works beautifully together to drive conversion life, better SEO, and deeper merchandising insights. Pixlee is based in San Francisco, California.

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Buyer Overview 1

Buyer

Emplifi

Columbus, Ohio, United States

Category	Company
Founded	1995
Sector	Software

DESCRIPTION

Emplifi is a provider of AI-driven customer engagement, digital self-service, and first-party consumer data management software. Emplifi’s technology enables companies to provide more efficient customer service, protect their brands, and increase customer loyalty. Emplifi was founded in 1995 and is based in Columbus, Ohio.

Deal Context for Buyer	#
Overall	5 of 5
Sector: Marketing	1 of 1
Type: Add-on Acquisition	5 of 5
State: California	1 of 1
Country: United States	2 of 2
Year: 2022	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-09-23	Go Instore Cheshire, United Kingdom Go Instore is a provider of live commerce software. Go Instore serves over 100 global clients including Currys PC World, Marks & Spencer, Pandora, and Signet Jewelers. Go Instore is based in Cheshire, United Kingdom.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-09-23

Go Instore

Cheshire, United Kingdom

Go Instore is a provider of live commerce software. Go Instore serves over 100 global clients including Currys PC World, Marks & Spencer, Pandora, and Signet Jewelers. Go Instore is based in Cheshire, United Kingdom.

Buy

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