M&A Deal Summary

Emma Acquires Boomerang

On April 8, 2015, Emma acquired internet software and services company Boomerang

Acquisition Highlights
  • This is Emma’s 1st transaction in the Internet Software and Services sector.
  • This is Emma’s 1st transaction in the United States.
  • This is Emma’s 1st transaction in California.

M&A Deal Summary

Date 2015-04-08
Target Boomerang
Sector Internet Software and Services
Buyer(s) Emma
Deal Type Add-on Acquisition

Target

Boomerang

Napa, California, United States
Boomerang is a digital marketing solution provider.

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Buyer(S) 1

Buyer

Emma

Nashville, Tennessee, United States

Category Company
Founded 2001
Sector Internet Software and Services
DESCRIPTION

Emma, Inc. is a provider of email marketing software and services that help organizations of all sizes get more from their marketing. Designed with agencies, franchises, universities, and in-house marketing teams in mind, Emma's features include email automation, audience segmentation and mobile email marketing, plus integration with CRM solutions, e-commerce platforms and social networks.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2015 M&A 1 of 1