M&A Deal Summary

EMERGE Commerce Acquires The UnderPar Group

On November 20, 2019, EMERGE Commerce acquired marketing company The UnderPar Group for 12M USD

Acquisition Highlights
  • This is EMERGE Commerce’s 1st transaction in the Marketing sector.
  • This is EMERGE Commerce’s largest (disclosed) transaction.
  • This is EMERGE Commerce’s 1st transaction in the United States.
  • This is EMERGE Commerce’s 1st transaction in California.

M&A Deal Summary
Date 2019-11-20
Target The UnderPar Group
Sector Marketing
Buyer(s) EMERGE Commerce
Deal Type Add-on Acquisition
Deal Value 12M USD

Target

The UnderPar Group

San Diego, California, United States
The UnderPar Group is a provider of deal-based golf promotions in Canada. UnderPar has developed a scalable marketing model that outputs prepaid golf promotions that satisfy both the end user's desire for savings while maintaining a consistent revenue stream for its golf course partners. UnderPar is based in Midtown Toronto, with a satellite office in San Diego, California.

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Buyer(S) 1

Buyer

EMERGE Commerce

Toronto, Ontario, Canada
Category Company
Founded 2015
Sector Information Technology
DESCRIPTION

EMERGE Commerce, Inc. is a digital deals and savings network. EMERGE Commerce was founded in 2015 and is based in Toronto, Ontario.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-24 WholesalePet

Richmond, Virginia, United States

WholesalePet is a wholesale marketplace that specializes in serving pet boutiques, pet stores, and pet service businesses, including pet boarding and grooming. The platform enables thousands of independent pet retailers to purchase pet products from a diverse range of manufacturers and distributors. WholesalePet was formed in 2001 and is based in Richmond, Virginia.

Sell -
Mergr

Product

Company

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