Add-on Acquisition • Digital Media

Embracer Acquires Snapshot Games

On November 18, 2020, Embracer acquired digital media company Snapshot Games

Acquisition Context
  • This is Embracer’s 7th transaction in the Digital Media sector.
  • This is Embracer’s 1st transaction in Bulgaria.

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M&A Deal Summary

Date November 18, 2020
Target Snapshot Games
Sector Digital Media
Buyer(s) Embracer
Deal Type Add-on Acquisition

Target Company

Snapshot Games

Sofia, Bulgaria
Snapshot Games, Inc. is a premium independent video game developer and publisher. Snapshot Games was founded in 2013 and is based in Sofia, Bulgaria.
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Buyer Overview 1

Buyer

Embracer

Karlstad, Sweden

Category Company
Founded 1999
Sector Digital Media
Employees5,097
Revenue 22.4B SEK (2025)
DESCRIPTION

Embracer is a developer and publisher of video games. The core portfolio comprises products and brands which have been acquired from various parties (THQ, Atari, and others), and further acquisitions of IPs and trademarks will follow. Embracer was founded in 1999 and is based in Karlstad, Sweden.


Deal Context for Buyer #
Overall 8 of 9
Sector: Digital Media 7 of 8
Type: Add-on Acquisition 8 of 9
Country: Bulgaria 1 of 1
Year: 2020 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-18 ZEN Stúdió Kft

Budapest, Hungary

ZEN Stúdió Kft is an independent premium video game developer and publisher of interactive entertainment for all major game platforms. ZEN Stúdió was founded in 2003 and is based in Budapest, Hungary.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-15 Asmodee

Guyancourt, France

Asmodee is an international publisher and distributor for board games, trading cards, and digital board games with over 39 million games sold annually in more than 50 countries. Through 22 fully owned studios and 300+ IPs, the company creates a dynamic transmedia experience for players across a variety of digital and physical platforms. Asmodee has a portfolio of 970+ games, of which some of the iconic game titles include Catan, Ticket to Ride, Pandemic, Dixit, Splendor, 7 Wonders, Just One, Dobble/Spot it!, Azul, Unlock!, Bezzerwizzer and Exploding Kittens. It also establishes licensing and distribution partnership with leading entertainment and technology companies on successful IPs such as Pokémon, Magic: The Gathering, Disney, Harry Potter, Lord of the Rings, Star Wars, Marvel, Dungeons & Dragons and Carcassonne. Asmodee was formed in 1995 and is based in Guyancourt, France.

Buy $2.8B