M&A Deal Summary

Embracer Acquires Pieces Interactive AB

On August 28, 2017, Embracer acquired digital media company Pieces Interactive AB

Acquisition Highlights
  • This is Embracer’s 2nd transaction in the Digital Media sector.
  • This is Embracer’s 1st transaction in Sweden.

M&A Deal Summary

Date 2017-08-28
Target Pieces Interactive AB
Sector Digital Media
Buyer(s) Embracer
Deal Type Add-on Acquisition

Target

Pieces Interactive AB

Skövde, Sweden
Pieces Interactive AB is a developer of computer and video games. Pieces Interactive AB was established in 2007 and is based in Skövde, Sweden.

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Buyer(S) 1

Buyer

Embracer

Karlstad, Sweden

Category Company
Founded 1999
Sector Digital Media
Employees5,097
Revenue 22.4B SEK (2025)
DESCRIPTION

Embracer is a developer and publisher of video games. The core portfolio comprises products and brands which have been acquired from various parties (THQ, Atari, and others), and further acquisitions of IPs and trademarks will follow. Embracer was founded in 1999 and is based in Karlstad, Sweden.


DEAL STATS #
Overall 2 of 9
Sector: Digital Media M&A 2 of 8
Type: Add-on Acquisition M&A Deals 2 of 9
Country: Sweden M&A 1 of 3
Year: 2017 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-21 Black Forest Games

Offenburg, Germany

Black Forest Games GmbH is a gaming company that develops arcade and strategy-based cross-platform video games. Black Forest Games GmbH was established in 2012 and is based in Offenburg, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-17 Experiment 101 AB

Stockholm, Sweden

Experiment 101 AB is an independent game development studio. Experiment 101 AB was established in 2015 and is based in Stockholm, Sweden.

Buy kr75M