M&A Deal Summary

Embracer Acquires Experiment 101 AB

On November 17, 2017, Embracer acquired digital media company Experiment 101 AB for 75M SEK

Acquisition Highlights
  • This is Embracer’s 3rd transaction in the Digital Media sector.
  • This is Embracer’s 2nd largest (disclosed) transaction.
  • This is Embracer’s 2nd transaction in Sweden.

M&A Deal Summary

Date 2017-11-17
Target Experiment 101 AB
Sector Digital Media
Buyer(s) Embracer
Deal Type Add-on Acquisition
Deal Value 75M SEK

Target

Experiment 101 AB

Stockholm, Sweden
Experiment 101 AB is an independent game development studio. Experiment 101 AB was established in 2015 and is based in Stockholm, Sweden.

Search 201,292 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Embracer

Karlstad, Sweden

Category Company
Founded 1999
Sector Digital Media
Employees10,844
Revenue 42.2B SEK (2024)
DESCRIPTION

Embracer is a developer and publisher of video games. The core portfolio comprises products and brands which have been acquired from various parties (THQ, Atari, and others), and further acquisitions of IPs and trademarks will follow. Embracer was founded in 1999 and is based in Karlstad, Sweden.


DEAL STATS #
Overall 3 of 9
Sector (Digital Media) 3 of 8
Type (Add-on Acquisition) 3 of 9
Country (Sweden) 2 of 3
Year (2017) 3 of 3
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-28 Pieces Interactive AB

Skövde, Sweden

Pieces Interactive AB is a developer of computer and video games. Pieces Interactive AB was established in 2007 and is based in Skövde, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-09 HandyGames

Giebelstadt, Germany

handy-games.com GmbH is an international developer and publisher of high-quality games for a wide variety of platforms. handy-games.com GmbH was founded in 2000 and is based in Giebelstadt, Germany.

Buy -