Add-on Acquisition • Internet Software and Services

Embrace Acquires SpeedCurve

On November 10, 2025, Embrace acquired internet software and services company SpeedCurve

Acquisition Context

This is Embrace’s 1st transaction in the Internet Software and Services sector.
This is Embrace’s 1st transaction in New Zealand.

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M&A Deal Summary
Date	November 10, 2025
Target	SpeedCurve
Sector	Internet Software and Services
Buyer(s)	Embrace
Deal Type	Add-on Acquisition

Target Company

SpeedCurve

Auckland, New Zealand

SpeedCurve provides web performance monitoring software that helps companies track, analyse, and optimise website speed and user experience. SpeedCurve measures Core Web Vitals, real user performance, and business impact to guide teams in improving site responsiveness and conversion rates. SpeedCurve was founded in 2014 and is headquartered in Auckland, New Zealand.

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Buyer Overview 1

Buyer

Embrace

Culver City, California, United States

Category	Company
Founded	2016
Sector	Internet Software and Services

DESCRIPTION

Embrace provides a mobile observability platform built on OpenTelemetry that enables engineering, DevOps, and SRE teams to monitor and analyse mobile application performance. Embrace’s software offers tools for tracking user sessions, network performance, crashes, and latency to optimise digital experiences across mobile devices. Embrace was founded in 2016 and is headquartered in Culver City, California.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
Country: New Zealand	1 of 1
Year: 2025	1 of 1

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