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  5. Embrace Acquires SpeedCurve

M&A Deal Summary

Embrace Acquires SpeedCurve

On November 10, 2025, Embrace acquired internet software and services company SpeedCurve

Acquisition Highlights
  • This is Embrace’s 1st transaction in the Internet Software and Services sector.
  • This is Embrace’s 1st transaction in New Zealand.

M&A Deal Summary
Date 2025-11-10
Target SpeedCurve
Sector Internet Software and Services
Buyer(s) Embrace
Deal Type Add-on Acquisition

Target

SpeedCurve

Auckland, New Zealand
SpeedCurve provides web performance monitoring software that helps companies track, analyse, and optimise website speed and user experience. SpeedCurve measures Core Web Vitals, real user performance, and business impact to guide teams in improving site responsiveness and conversion rates. SpeedCurve was founded in 2014 and is headquartered in Auckland, New Zealand.

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Buyer(S) 1

Buyer

Embrace

Culver City, California, United States
Category Company
Founded 2016
Sector Internet Software and Services
DESCRIPTION

Embrace provides a mobile observability platform built on OpenTelemetry that enables engineering, DevOps, and SRE teams to monitor and analyse mobile application performance. Embrace’s software offers tools for tracking user sessions, network performance, crashes, and latency to optimise digital experiences across mobile devices. Embrace was founded in 2016 and is headquartered in Culver City, California.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: New Zealand M&A 1 of 1
Year: 2025 M&A 1 of 1
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