Investment Summary

Elysian Capital Invests In Gravity

On September 8, 2021, private equity firm Elysian Capital invested in digital media company Gravity

Investment Highlights
  • This is Elysian Capital’s 1st transaction in the Digital Media sector.
  • This is Elysian Capital’s 21st transaction in the United Kingdom.

Investment Summary

Date 2021-09-08
Target Gravity
Sector Digital Media
Investor(s) Elysian Capital
Deal Type Growth Capital
Advisor(s) Grant Thornton Transaction Services
Investec (Financial)
Shoosmiths (Legal)

Target

Gravity

London, United Kingdom
Gravity is a digital marketing business serving a blue-chip customer base of businesses in B2B sectors and complex markets, across a range of industries including software, financial services, aerospace, industrials, pharma, and automotive. Gravity is based in London, United Kingdom.

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Investor(S) 1

Investor

Elysian Capital

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2007
PE ASSETS 700M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Elysian Capital LLP is an independent private equity firm that targets management buyouts of growing, profitable businesses throughout the UK. Elysian focuses on lower mid-market companies valued between £20 and £100 million. Sectors of interest include healthcare, local and central government, consumer/retail, utilities/renewable and financial/support services. Elysian Capital LLP was formed in 2007 and is based in London.


DEAL STATS #
Overall 22 of 25
Sector (Digital Media) 1 of 1
Type (Growth Capital) 2 of 2
Country (United Kingdom) 21 of 23
Year (2021) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-02 Cross Rental Services

Andover, United Kingdom

Cross Rental Services provides specialist, mission-critical cooling and heating equipment and services on a rental basis to a variety of end markets across both Ireland and the UK. The business comprises two divisions: Refrigeration & Catering Solutions (‘R&CS’) and Climate Control Solutions (‘CCS’). The R&CS division provides a fully managed turn-key service for a range of commercial refrigeration and catering assets, with a market-leading position for long-term retail refrigeration rental in the UK and Ireland. The CCS division provides a large base of blue-chip customers with heating and cooling solutions, focusing primarily on chillers, boilers, heaters, and air-conditioning, with a specialization in technically complex products which are used for high-criticality applications. Cross Rental Services is headquartered in Andover, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-20 D3O

London, United Kingdom

D3O designs, manufactures, and distributes impact protection products to B2B customers around the globe. The D3O brand and the “Protected by D3O” Trustmark are synonymous with market-leading protection and quality. As such, the business has amassed an impressive portfolio of customers covering some of the World’s leading brands for protective equipment, across its key market segments of consumer protection (sport, outdoor, and electronics) and PPE (defense and industrial). D3O is based in London, United Kingdom.

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