M&A Deal Summary

Elm Street Technology Acquires OutboundEngine

On September 27, 2021, Elm Street Technology acquired internet software and services company OutboundEngine

Acquisition Highlights
  • This is Elm Street Technology’s 4th transaction in the Internet Software and Services sector.
  • This is Elm Street Technology’s 8th transaction in the United States.
  • This is Elm Street Technology’s 1st transaction in Texas.

M&A Deal Summary
Date 2021-09-27
Target OutboundEngine
Sector Internet Software and Services
Buyer(s) Elm Street Technology
Deal Type Add-on Acquisition

Target

OutboundEngine

Austin, Texas, United States
OutboundEngine is a marketing technology company that helps businesses grow by making online marketing simple. OutboundEngine's SaaS platform automates email marketing, social media posting, online review collection, and more for over 10,000 customers. OutboundEngine was founded in 2012 and is based in Austin, Texas.

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Buyer(S) 1

Buyer

Elm Street Technology

Frisco, Texas, United States
Category Company
Founded 2016
Sector Internet Software and Services
DESCRIPTION

Elm Street Technology is a real estate technology and marketing solutions provider to the residential real estate industry. Elm Street offers a platform called Elevate, for real estate technology and marketing services, that provides a single vendor and point of contact to maximize business leads. The Elevate platform is used by tens of thousands of real estate agents, teams, and brokerages across the United States. Elm Street Technology was founded in 2016 and is based in Frisco, Texas.

DEAL STATS #
Overall 9 of 9
Sector (Internet Software and Services) 4 of 4
Type (Add-on Acquisition) 9 of 9
State (Texas) 1 of 1
Country (United States) 8 of 8
Year (2021) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-13 Morris Real Estate Marketing Group

Toronto, Ontario, Canada

Morris Real Estate Marketing Group is focused on providing customizable and automated lead generation and conversion tools for the real estate sector. Morris Marketing launched the popular IXACT Contact Solutions CRM. Morris Real Estate Marketing Group was founded in 1929 and is based in Toronto, Ontario.

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