M&A Deal Summary

Elm Street Technology Acquires Morris Real Estate Marketing Group

On July 13, 2021, Elm Street Technology acquired marketing company Morris Real Estate Marketing Group

Acquisition Highlights
  • This is Elm Street Technology’s 2nd transaction in the Marketing sector.
  • This is Elm Street Technology’s 1st transaction in Canada.
  • This is Elm Street Technology’s 1st transaction in Ontario.

M&A Deal Summary
Date 2021-07-13
Target Morris Real Estate Marketing Group
Sector Marketing
Buyer(s) Elm Street Technology
Deal Type Add-on Acquisition

Target

Morris Real Estate Marketing Group

Toronto, Ontario, Canada
Morris Real Estate Marketing Group is focused on providing customizable and automated lead generation and conversion tools for the real estate sector. Morris Marketing launched the popular IXACT Contact Solutions CRM. Morris Real Estate Marketing Group was founded in 1929 and is based in Toronto, Ontario.

Search 201,429 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Elm Street Technology

Frisco, Texas, United States
Category Company
Founded 2016
Sector Internet Software and Services
DESCRIPTION

Elm Street Technology is a real estate technology and marketing solutions provider to the residential real estate industry. Elm Street offers a platform called Elevate, for real estate technology and marketing services, that provides a single vendor and point of contact to maximize business leads. The Elevate platform is used by tens of thousands of real estate agents, teams, and brokerages across the United States. Elm Street Technology was founded in 2016 and is based in Frisco, Texas.

DEAL STATS #
Overall 8 of 9
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 8 of 9
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2021) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-13 Flow ROI

Wilmington, North Carolina, United States

Flow ROI is a one-stop, mobile-centric, all-in-one real estate transaction management software that combines CMS, MLS, taxes, state, and in-house forms, expense tracking, signatures, and transaction management into one insightful, accountability-driven dashboard. Flow ROI was founded in 2016 and is based in Wilmington, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-27 OutboundEngine

Austin, Texas, United States

OutboundEngine is a marketing technology company that helps businesses grow by making online marketing simple. OutboundEngine's SaaS platform automates email marketing, social media posting, online review collection, and more for over 10,000 customers. OutboundEngine was founded in 2012 and is based in Austin, Texas.

Buy -
Mergr

Product

Company

Legal