Investment Summary

Elixir Capital Invests In Annelutfen Elektronik Hiz

On January 5, 2015, private equity firm Elixir Capital invested in e-commerce company Annelutfen Elektronik Hiz

Investment Highlights
  • This is Elixir Capital’s 1st transaction in the E-Commerce sector.
  • This is Elixir Capital’s 1st transaction in Turkey.

Investment Summary

Date 2015-01-05
Target Annelutfen Elektronik Hiz
Sector E-Commerce
Investor(s) Elixir Capital
Deal Type Venture

Target

Annelutfen Elektronik Hiz

Istanbul, Turkey
Annelutfen Elektronik Hiz is an ecommerce site for baby and mother products in Turkey. Annelutfen delivers customized, curated product recommendations and trusted reviews to its users. Annelutfen’s also helps empower women by teaching classes in entrepreneurship and work/life coaching, and hosting youth-oriented networking events.

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Investor(S) 1

DESCRIPTION

Elixir Capital is a private equity firm focused on growth capital investments in small businesses that are poised for rapid expansion and have a connection to Southern Asia. Elixir Capital was formed in 2012 and has offices in San Francisco, Kuala Lampur, and Jakarta.


DEAL STATS #
Overall 2 of 5
Sector (E-Commerce) 1 of 1
Type (Venture) 2 of 5
Country (Turkey) 1 of 1
Year (2015) 1 of 3
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