Investment Summary

Elixir Capital Invests In Annelutfen Elektronik Hiz

On January 5, 2015, private equity firm Elixir Capital invested in e-commerce company Annelutfen Elektronik Hiz

Investment Highlights
  • This is Elixir Capital’s 1st transaction in the E-Commerce sector.
  • This is Elixir Capital’s 1st transaction in Turkey.

Investment Summary
Date 2015-01-05
Target Annelutfen Elektronik Hiz
Sector E-Commerce
Investor(s) Elixir Capital
Deal Type Venture

Target

Annelutfen Elektronik Hiz

Istanbul, Turkey
Annelutfen Elektronik Hiz is an ecommerce site for baby and mother products in Turkey. Annelutfen delivers customized, curated product recommendations and trusted reviews to its users. Annelutfen’s also helps empower women by teaching classes in entrepreneurship and work/life coaching, and hosting youth-oriented networking events.

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Investor(S) 1

Investor

Elixir Capital

Investor Investor Investor

Category Private Equity Firm
Founded 2012
Size Small
Type Sector Agnostic
DESCRIPTION

Elixir Capital is a private equity firm focused on growth capital investments in small businesses that are poised for rapid expansion and have a connection to Southern Asia. Elixir Capital was formed in 2012 and has offices in San Francisco, Kuala Lampur, and Jakarta.

DEAL STATS #
Overall 2 of 5
Sector (E-Commerce) 1 of 1
Type (Venture) 2 of 5
Country (Turkey) 1 of 1
Year (2015) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-08 aWhere

Broomfield, Colorado, United States

aWhere, Inc. collects and analyses data from around the globe to create unprecedented visibility and insight known as Agricultural Intelligence, critical decision making from farm level through to national policy, founded in 1999.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-05 FashionValet sdn bhd

Bangsar, Malaysia

FashionValet sdn bhd is an online fashion and beauty retailer South East Asia. They specialise in bringing the fashion designers and celebrity brands online.

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Mergr

Product

Company

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