Divestiture • Consumer Products

Elevation Labs Acquires Boomerang

On April 2, 2024, Elevation Labs acquired consumer products company Boomerang from Guy & O Neill

Acquisition Context
  • This is Elevation Labs’ 2nd transaction in the Consumer Products sector.
  • This is Elevation Labs’ 3rd transaction in the United States.
  • This is Elevation Labs’ 1st transaction in Minnesota.

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M&A Deal Summary

Date April 2, 2024
Target Boomerang
Sector Consumer Products
Buyer(s) Elevation Labs
Sellers(s) Guy & O Neill
Deal Type Divestiture
Advisor(s) Baird (Financial)

Target Company

Boomerang

Spring Park, Minnesota, United States
Boomerang is a formulator and manufacturing partner to beauty and personal care brands across skincare, haircare, body care, and men's care. The company offers end-to-end services to brands across product formulation, sourcing, regulatory support, logistics, manufacturing, and packaging, delivering high-touch customer service to its brand partners. Boomerang is based in Spring Park, Minnesota.
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Buyer Overview 1

Buyer

Elevation Labs

Idaho Falls, Idaho, United States

Category Company
Founded 1995
Sector Consumer Products
DESCRIPTION

Elevation Labs is a formulator and manufacturer of innovative skincare and color cosmetic products for prestige beauty brands. The company manufactures personal care products, specializing in the formulation of natural and organic solutions. Elevation Labs was founded in 1995 and is based in Idaho Falls, Idaho.


Deal Context for Buyer #
Overall 3 of 3
Sector: Consumer Products 2 of 2
Type: Divestiture 1 of 1
State: Minnesota 1 of 1
Country: United States 3 of 3
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-21 Colorado Quality Products

Englewood, Colorado, United States

Colorado Quality Products LLC is a rapidly growing manufacturer of high quality personal care products with unique capabilities in the formulation of natural and organic products.

Buy -

Seller Profile 1

SELLER

Guy & O Neill

Fredonia, Wisconsin, United States

Category Company
Founded 1975
Sector Consumer Products
DESCRIPTION

Guy & O'Neill is a manufacturer and developer of household cleaning and personal care products. Guy & O'Neill provides a one-stop shop solution for blending, liquid-fill, converting and packaging needs for leading consumer packaged goods companies and retailers. Guy & O'Neill was founded in 1975 and is based in Fredonia, Wisconsin.


Deal Context for Seller #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
State: Minnesota 1 of 1
Country: United States 1 of 1
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-20 Boomerang

Spring Park, Minnesota, United States

Boomerang is a formulator and manufacturing partner to beauty and personal care brands across skincare, haircare, body care, and men's care. The company offers end-to-end services to brands across product formulation, sourcing, regulatory support, logistics, manufacturing, and packaging, delivering high-touch customer service to its brand partners. Boomerang is based in Spring Park, Minnesota.

Buy -