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  5. Eletromidia Acquires Elemidia S.A.

M&A Deal Summary

Eletromidia Acquires Elemidia S.A.

On February 4, 2020, Eletromidia acquired marketing company Elemidia S.A. from Victoria Capital Partners

Acquisition Highlights
  • This is Eletromidia’s 1st transaction in the Marketing sector.
  • This is Eletromidia’s 3rd transaction in Brazil.

M&A Deal Summary
Date 2020-02-04
Target Elemidia S.A.
Sector Marketing
Buyer(s) Eletromidia
Sellers(s) Victoria Capital Partners
Deal Type Add-on Acquisition

Target

Elemidia S.A.

São Paulo, Brazil
Elemidia is a pioneer in OOH advertising in commercial and residential buildings in Brazil with a 100% digital portfolio of over 20,000 panels around the country. The Company has a track-record of consistent double-digit growth driven by entrance in new segments and recurring revenues from a diversified base of blue chip agencies and advertisers.

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Buyer(S) 1

Buyer

Eletromidia

Sao Paulo, Brazil
Category Company
Founded 1993
Sector Marketing
Revenue 939M BRL (2023)
DESCRIPTION

Eletromidia is an out-of-home advertising company. With operations in the transportation, airport, shopping malls and street furniture segments. Eletromidia was founded in 1993 and is based in Sao Paulo, Brazil.

DEAL STATS #
Overall 3 of 3
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
Country: Brazil M&A 3 of 3
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-22 Telefónica On The Spot Soluções Digitais Do Brasil

Sao Paulo, Brazil

Telefónica On The Spot Soluções Digitais Do Brasil, Ltda. is a provider of media services.

Buy -

Seller(S) 1

SELLER

Victoria Capital Partners

Investor Investor Investor

Category Private Equity Firm
Founded 2007
PE ASSETS 1.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Victoria Capital Partners is a private equity firm focused on growth-oriented company investments throughout South America. The Firm is a generalist investor and will consider control or significant minority positions. Victoria's target geographies include Brazil, Argentina, Colombia, Peru and Chile. Victoria Capital Partners was originally known as DLJ South American Partners and was renamed Victoria in 2011 when its partners increased their ownership to a substantial controlling stake in the Firm. Victoria Capital Partners was formed in 2007 and is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Brazil M&A 1 of 1
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-01 Cellera Farma

Indaiatuba, Brazil

Cellera Farma is a pharmaceutical company with operations in Brazil, with a portfolio of branded generics, OTC, and prescription drugs. Cellera Farma was founded in 2017 and is based in Indaiatuba, Brazil.

Buy -
Mergr

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