M&A Deal Summary

Element Data Acquires BehaviorMatrix

On October 4, 2017, Element Data acquired information technology company BehaviorMatrix

Acquisition Highlights
  • This is Element Data’s 1st transaction in the Information Technology sector.
  • This is Element Data’s 2nd transaction in the United States.
  • This is Element Data’s 1st transaction in Pennsylvania.

M&A Deal Summary

Date 2017-10-04
Target BehaviorMatrix
Sector Information Technology
Buyer(s) Element Data
Deal Type Add-on Acquisition

Target

BehaviorMatrix

North Wales, Pennsylvania, United States
BehaviorMatrix LLC is a technology company specializing in understanding human emotion and behavioral cues from digital communication. BehaviorMatrix was founded in 2012 and is based in North Wales, Pennsylvania.

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Buyer(S) 1

Buyer

Element Data

Seattle, Washington, United States

Category Company
Founded 2016
Sector Internet Software and Services
DESCRIPTION

Element Data, Inc. is a decision support software platform harnessing artificial intelligence and machine learning. Element Data, Inc. was established in 2016 and is headquartered in Seattle, Washington.


DEAL STATS #
Overall 2 of 3
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 3
State: Pennsylvania M&A 1 of 1
Country: United States M&A 2 of 3
Year: 2017 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-20 PV Cube

Seattle, Washington, United States

PV Cube validates sales prospects through use of machine learning identifying high probability customers enabling sales people to respond in time and in context. PV Cube is headquartered in Seattle, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-27 Auguri

San Carlos, California, United States

Auguri Corp. is a technology company specializing in emulating the way humans think by focusing on trade-offs and comparisons of decision making. Auguri is based in San Carlos, California.

Buy -