M&A Deal Summary

Electronic Arts Acquires Playdemic

On June 23, 2021, Electronic Arts acquired digital media company Playdemic from TT Games for 1.4B USD

Acquisition Highlights
  • This is Electronic Arts’ 34th transaction in the Digital Media sector.
  • This is Electronic Arts’ 2nd largest (disclosed) transaction.
  • This is Electronic Arts’ 7th transaction in the United Kingdom.

M&A Deal Summary

Date 2021-06-23
Target Playdemic
Sector Digital Media
Buyer(s) Electronic Arts
Sellers(s) TT Games
Deal Type Divestiture
Deal Value 1.4B USD

Target

Playdemic

Wilmslow, United Kingdom
Playdemic is a mobile gaming company develops Golf Clash. Golf Clash is available on iOS, Android, and Facebook and allows players to compete with each other around the world in real time. Playdemic was founded in 2009 and is based in Wilmslow, United Kingdom.

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Buyer(S) 1

Buyer

Electronic Arts

Redwood City, California, United States

Category Company
Founded 1982
Sector Digital Media
Employees13,400
Revenue 7.4B USD (2023)
DESCRIPTION
Electronic Arts' corporate headquarters in Redwood City, California.
Electronic Arts' corporate headquarters in Redwood City, California.

Electronic Arts is a producer of video games. Electronic Arts develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. Electronic Arts was founded in 1982 and is based in Redwood City, California.


DEAL STATS #
Overall 46 of 46
Sector (Digital Media) 34 of 34
Type (Divestiture) 4 of 4
Country (United Kingdom) 7 of 7
Year (2021) 3 of 3
Size (of disclosed) 2 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-05 Metalhead Software

Victoria, British Columbia, Canada

Metalhead Software is a video game studio and developer of the fan-favorite Super Mega Baseball franchise. Metalhead Software is based in Victoria, British Columbia.

Buy -

Seller(S) 1

SELLER

TT Games

Maidenhead, United Kingdom

Category Company
Founded 2005
Sector Digital Media
DESCRIPTION

TT Games Ltd. is a publisher and developer of hit games LEGO® Star Wars™, LEGO® Batman™: The Videogame, LEGO® Marvel Super Heroes and The LEGO® Movie Videogame.


DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
Country (United Kingdom) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-08 Playdemic

Wilmslow, United Kingdom

Playdemic is a mobile gaming company develops Golf Clash. Golf Clash is available on iOS, Android, and Facebook and allows players to compete with each other around the world in real time. Playdemic was founded in 2009 and is based in Wilmslow, United Kingdom.

Buy -