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Investment Summary

Eight Roads Invests In smol

On May 10, 2021, private equity firm Eight Roads invested in consumer products company smol

Investment Highlights
  • This is Eight Roads’ 2nd transaction in the Consumer Products sector.
  • This is Eight Roads’ 14th transaction in the United Kingdom.

Investment Summary
Date 2021-05-10
Target smol
Sector Consumer Products
Investor(s) Eight Roads
Deal Type Venture

Target

smol

Crawley, United Kingdom
smol is a provider of homecare products with a better alternative. smol homecare brand that powers 10 million washes per month across the UK and has helped customers save more than 1,000 tonnes of chemicals, 350 tonnes of plastic, and 10 tonnes of animal fats. smol was founded in 2018 and is based in Crawley, United Kingdom.

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Investor(S) 1

Investor

Eight Roads

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1969
Size Small
Type Sector Focused
DESCRIPTION

Eight Roads is a private investment firm focused on a variety of investment opportunities across the US, Europe, and Asia. The Firm is divided into several investment strategies including venture, principal investing, and real estate. Within the principal investments group, Eight Roads backs established growth businesses with long-term capital. Eight Roads does not have any sector preferences, but has experience in fintech, business services, and healthcare. Eight Roads is based in London.

DEAL STATS #
Overall 254 of 298
Sector (Consumer Products) 2 of 2
Type (Venture) 228 of 269
Country (United Kingdom) 14 of 18
Year (2021) 10 of 29
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Product

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