Venture • Consumer Products

Eight Roads Invests In smol

On May 10, 2021, private equity firm Eight Roads invested in consumer products company smol

Investment Context
  • This is Eight Roads’ 2nd transaction in the Consumer Products sector.
  • This is Eight Roads’ 15th transaction in the United Kingdom.

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Investment Summary

Date May 10, 2021
Target smol
Sector Consumer Products
Investor(s) Eight Roads
Deal Type Venture

Target Company

smol

Crawley, United Kingdom
smol is a provider of homecare products with a better alternative. smol homecare brand that powers 10 million washes per month across the UK and has helped customers save more than 1,000 tonnes of chemicals, 350 tonnes of plastic, and 10 tonnes of animal fats. smol was founded in 2018 and is based in Crawley, United Kingdom.
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Investor Overview 1

Investor

Eight Roads

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1969
PE ASSETS 11.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Eight Roads is a private investment firm focused on a variety of investment opportunities across the US, Europe, and Asia. The Firm is divided into several investment strategies including venture, principal investing, and real estate. Within the principal investments group, Eight Roads backs established growth businesses with long-term capital. Eight Roads does not have any sector preferences, but has experience in fintech, business services, and healthcare. Eight Roads is based in London.


Deal Context for Investor #
Overall 250 of 293
Sector: Consumer Products 2 of 2
Type: Venture 226 of 266
Country: United Kingdom 15 of 19
Year: 2021 10 of 29
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-28 Pediatrix Therapeutics

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Pediatrix Therapeutics is a pediatrics focused therapeutic company. The pediatric therapeutics platform aims to bring high quality, pediatric-friendly, and affordable therapeutics to children and families in China. Pediatrix Therapeutics is based in Shanghai, China.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
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