Efficient Frontier Acquires Context Optional

On May 4, 2011, Efficient Frontier acquired marketing company Context Optional

M&A Deal Summary
Date	2011-05-04
Target	Context Optional
Sector	Marketing
Buyer(s)	Efficient Frontier
Deal Type	Add-on Acquisition
Advisor(s)	Union Square Advisors (Financial)

San Francisco, California, United States

Context Optional, is a in enterprise social marketing solutions.

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Sunnyvale, California, United States

Efficient Frontier optimizes multi-channel and auction-based digital advertising across search, display and social media.

DEAL STATS	#
Overall	1 of 1
Sector: Marketing M&A	1 of 1
Type: Add-on Acquisition M&A Deals	1 of 1
State: California M&A	1 of 1
Country: United States M&A	1 of 1
Year: 2011 M&A	1 of 1