Growth Capital • Retail

eEquity Invests In Zoo.se

On January 10, 2022, growth capital firm eEquity invested in retailer Zoo.se

Investment Context
  • This is eEquity’s 1st transaction in the Retail sector.
  • This is eEquity’s 19th transaction in Sweden.

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Investment Summary

Date January 10, 2022
Target Zoo.se
Sector Retail
Investor(s) eEquity
Deal Type Growth Capital

Target Company

Zoo.se

Stockholm, Sweden
Zoo.se is a retailer within pet food, products and care, selling through their own e-commerce channel and select retail locations across Sweden. Zoo.se was founded in 1989 and is based in Stockholm, Sweden.
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Investor Overview 1

Investor

eEquity

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2010
PE ASSETS 420M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

eEquity is a private equity firm focused on investing in Nordic internet and e-commerce companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. eEquity was formed in 2010 and is headquartered in Stockholm.


Deal Context for Investor #
Overall 23 of 31
Sector: Retail 1 of 1
Type: Growth Capital 21 of 28
Country: Sweden 19 of 25
Year: 2022 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-02 PriceRunner

Stockholm, Sweden

PriceRunner is a provider of comparison shopping services in the Nordic region. It has businesses in Sweden, Denmark, Norway, and the United Kingdom and compares 3.4 million products from 22,500 retailers in 25 countries. The company is independent of all manufacturers, brands, and retailers with a mission is to help consumers to find the right products and the best deals. PriceRunner was formed in 1999 and is based in Stockholm, Sweden.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-04 Go North

Goteborg, Sweden

Go North is a Northern European Amazon aggregator, with the business model to acquire third-party sellers on Amazon and scale the brands further on Amazon and beyond. Go North was founded in 2021 and is headquartered in Goteborg, Sweden.

Buy -

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