Growth Capital • Information Technology

eEquity Invests In WhiteAway

On January 1, 2011, growth capital firm eEquity invested in information technology company WhiteAway

Investment Context

This is eEquity’s 1st transaction in the Information Technology sector.
This is eEquity’s 1st transaction in Denmark.

Investment Fate

WhiteAway was sold to a consortium of financial buyers in 2013.
WhiteAway was sold to management in 2014.

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Investment Summary
Date	January 1, 2011
Target	WhiteAway
Sector	Information Technology
Investor(s)	eEquity
Deal Type	Growth Capital
Advisor(s)	EOC Partners LLP (Financial)

Target Company

WhiteAway

Aarhus, Denmark

Whitegoods online.

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Investor Overview 1

Investor

eEquity

Investor Investor

Category	Growth Capital Firm
Founded	2010
PE ASSETS	420M EUR
Size	Middle-Market
Type	Sector Agnostic

DESCRIPTION

eEquity is a private equity firm focused on investing in Nordic internet and e-commerce companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. eEquity was formed in 2010 and is headquartered in Stockholm.

Deal Context for Investor	#
Overall	1 of 31
Sector: Information Technology	1 of 2
Type: Growth Capital	1 of 28
Country: Denmark	1 of 2
Year: 2011	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2012-02-17	Footway Kista , Sweden Footway operates an online shoe store with a range of over 600 brands and 30,000 shoes. Footway was founded in 2010 and is headquartered in Kista, Sweden.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2012-02-17

Footway

Kista , Sweden

Footway operates an online shoe store with a range of over 600 brands and 30,000 shoes. Footway was founded in 2010 and is headquartered in Kista, Sweden.

Buy

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