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Investment Summary

eEquity Invests In Voyado

On September 24, 2024, growth capital firm eEquity invested in internet software and services company Voyado

Investment Highlights
  • This is eEquity’s 6th transaction in the Internet Software and Services sector.
  • This is eEquity’s 24th transaction in Sweden.

Investment Summary
Date 2024-09-24
Target Voyado
Sector Internet Software and Services
Investor(s) eEquity
Deal Type Growth Capital

Target

Voyado

Stockholm, Sweden
Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty, and drive business growth. The company's AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences. Voyado was founded in 2005 and is headquartered in Stockholm, Sweden.

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Investor(S) 1

Investor

eEquity

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2010
PE ASSETS 420M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

eEquity is a private equity firm focused on investing in Nordic internet and e-commerce companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. eEquity was formed in 2010 and is headquartered in Stockholm.

DEAL STATS #
Overall 30 of 31
Sector: Internet Software and Services M&A 6 of 7
Type: Growth Capital M&A Deals 28 of 28
Country: Sweden M&A 24 of 25
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-05 Macade Golf

Rosedale, Maryland, United States

Macade Golf is a golf apparel brand with a global footprint. Macade Golf operates as a direct-to-consumer e-commerce business, primarily marketing products via their own website. Macade Golf was founded in 2019 and is based in Rosedale, Maryland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-06 Prisjakt

Angelholm, Sweden

Prisjakt is a digital platform for price comparison and product information. Prisjakt was founded in 2002 and is based in Angelholm, Sweden.

Buy -
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