Investment Summary

eEquity Invests In PS of Sweden

On August 20, 2020, growth capital firm eEquity invested in apparel/textiles company PS of Sweden

Investment Highlights
  • This is eEquity’s 2nd transaction in the Apparel/Textiles sector.
  • This is eEquity’s 15th transaction in Sweden.

Investment Summary

Date 2020-08-20
Target PS of Sweden
Sector Apparel/Textiles
Investor(s) eEquity
Deal Type Growth Capital

Target

PS of Sweden

Stockholm, Sweden
PS of Sweden is an online brand offering innovative and beautifully designed anatomical bridles, horse equipment, and riding clothes. PS of Sweden was founded in 2011 and is based in Stockholm, Sweden.

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Investor(S) 1

Investor

eEquity

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2010
PE ASSETS 420M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

eEquity is a private equity firm focused on investing in Nordic internet and e-commerce companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. eEquity was formed in 2010 and is headquartered in Stockholm.


DEAL STATS #
Overall 18 of 31
Sector: Apparel/Textiles M&A 2 of 5
Type: Growth Capital M&A Deals 16 of 28
Country: Sweden M&A 15 of 25
Year: 2020 M&A 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-04 Aim’n

Halmstad, Sweden

Aim’n is an innovative, genuine and up-to-date brand determined to create the next generation of athleisure and activewear. Aim’n mission is to inspire women worldwide to believe in themselves and follow dreams and hearts. Aim’n was founded in 2014 and is based in Halmstad, Sweden.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-27 Son of a Tailor

Copenhagen, Denmark

Son of a Tailor is a Direct to Consumer online fashion tech company, offering custom-fitted (made-to-measure) t-shirts and other apparel to men globally. Son of a Tailor was founded in 2014 and is based in Copenhagen, Denmark.

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