Growth Capital • E-Commerce

eEquity Invests In NA-KD

On January 3, 2017, growth capital firm eEquity invested in e-commerce company NA-KD

Investment Context
  • This is eEquity’s 5th transaction in the E-Commerce sector.
  • This is eEquity’s 6th transaction in Sweden.

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Investment Summary

Date January 3, 2017
Target NA-KD
Sector E-Commerce
Investor(s) eEquity
Deal Type Growth Capital

Target Company

NA-KD

Gothenburg, Sweden
NA-KD is a global fashion online retailer that mainly targets generation Y and Z with a high focus on paid social and influencer marketing. NA-KD was launched in 2015 and is headquartered in Gothenburg, Sweden.
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Investor Overview 1

Investor

eEquity

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2010
PE ASSETS 420M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

eEquity is a private equity firm focused on investing in Nordic internet and e-commerce companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. eEquity was formed in 2010 and is headquartered in Stockholm.


Deal Context for Investor #
Overall 9 of 31
Sector: E-Commerce 5 of 8
Type: Growth Capital 8 of 28
Country: Sweden 6 of 25
Year: 2017 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-23 Refunder

Stockholm, Sweden

Refunder is the major cashback site in the Nordics with over 600,000 members in Sweden and over 100,000 members in Poland. Refunder is channeling over SEK 1.4 billion YoY to its connected retailers and has become an important performance channel for more than 1,700 retailers in Sweden and Poland like H&M, Zalando, MediaMarkt, Hotels.com, Hemköp, Adlibris, CDON, Elon, NordicFeel, etc. Refunder was founded in 2013 and is based in Stockholm, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-01 Ideal of Sweden

Norrkoping, Sweden

Ideal of Sweden sells mobile and fashion accessories with high design content through an online first direct-to-consumer model supported by a unique and global influencer network. Ideal of Sweden was founded in 2013 and is based in Norrkoping, Sweden.

Buy -

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